Boosting Brand Awareness - How to use Branded Games the right wayIn collaboration with Converse and the retailer SNIPES, we developed a branded minigame for the social feed of the SNIPES app. Our overall goal was to increase brand awareness among a young, fashion-conscious target group for the new Converse Pro-Leather and ultimately create a gamified path to the SNIPES store.
Self-publishing your own mobile game… with ValentinIn the name of our studio philosophy “Push Things Forward”, we love discovering the hidden talents of our colleagues and thought we could highlight some of their creative endeavors from time to time. This time we talked to Valentin, who created a little game called Social DisDancing during Corona remotely.
Location marketing: How innovative technology brings cities and regions virtually to lifeRegionality is the trend. It is therefore hardly surprising that city, location and regional marketing are also booming. Our Managing Partner Alex describes the advantages and opportunities of attention-grabbing installations and mixed reality measures for location marketing in his guest article for new business.
,IFA 2019: Demodern realizes interactive installations for Telekom, Bosch and MazdaInteractive multitouch tables and terminals, an immersive augmented reality world, a real-time character configurator, and a lively chatbot: Demodern - Creative Technologies created for this year's IFA in Berlin a total of five innovative digital and phygital experiences for three of their customers.
gamescom 2019 recap: Indie Games, Netflix and as many visitors as never beforeFrom 20th to 24th August, it was gaming time again. A total of 373,000 visitors from over 100 countries, including 31,300 trade visitors, came to Cologne to wait in long lines for hours to try out new games and see world premieres.
RHI Magnesita: We'll take you on a phygital journeyFor RHI Magnesita, a global leader in producing refractories (a heat resistant material used in furnaces), we developed an educational installation for their booth at METEC 2019 - the International Trade Fair for Metallurgy in Düsseldorf.