Newsroom

Welcome to the Demodern newsroom! Here we want to provide journalists, bloggers and all interested visitors with information about Demodern, our projects, products and our company. For those who don't know us yet: Demodern is a digital agency for creative technologies and one of Europe's leading innovation agencies.

Newsroom

Welcome to the Demodern newsroom! Here we want to provide journalists, bloggers and all interested visitors with information about Demodern, our projects, products and our company. For those who don't know us yet: Demodern is a digital agency for creative technologies and one of Europe's leading innovation agencies.

News & Stories

Latest projects, dates, pitches, blog articles and more

The MINIverse - The First Drivable Metaverse

We partnered with MINI to craft a bespoke Metaverse designed from the ground-up for the MINI community. We developed an experience to match MINI's original, exciting and all-together unique ethos. Our overall goals for the success of the project were guided by a desire to give users an immersive experience that transcends traditional brand connection while creating a flexible platform for a community focused future of the internet.

The Power of Sound in Your Brand Experience

Sound. The unseen force. When you stop to think about it, it truly is a magical phenomena. Through the vibrations of tiny particles in the air, human beings can be moved in deeply emotional ways. Our Creative Soundologist Ben Gallagher elaborates on how important and powerful sound can be and how companies can harness it to great effect.

Demodern wins Pitch for the VELUX Erlebniswelt in Hamburg

"Raumfabrik" is the name of the concept with which we at Demodern - Creative Technologies have won the pitch for the realization of the VELUX Erlebniswelt. In a landmarked industrial hall in Hamburg, we will create a productive, innovative, hybrid brand and product experience for end customers, craftsmen and architects.

Demodern in the media

Recent articles, guest posts, interviews and more

Keine Büros und Job-Interviews im Metaversum: wie Firmen die Zukunft der Arbeit neu gestalten

"Demodern brings major corporations and companies into the Metaverse by building virtual platforms for them." Demodern Co-Founders & Managing Partners Alexander El-Meligi & Kristian Kerkhoff in an Interview with the NZZ.

How brands reach GenZ target group

To connect with the digital-only generation and retain their loyalty in the long term, brands and companies need to adapt not only their content but also the user experience of their online appearance. Nadja Aschmann, experience designer at the digital agency Demodern, describes what is important here - and why it doesn't have to be the Metaverse.

Das große Potenzial des Metaverse für Marken und Produkterlebnisse

Das Metaverse ist mehr als ein virtuelles Netzwerk – es ist ein ganz neuer Lebensstil und damit eine neue Welt für Marken und Produkte.

Hitchhiker's guide to the Metaverse: Answers to the most common questions

Hardly a day goes by without a new Metaverse being released. A trend that raises many questions. Alexander El-Meligi, co-founder of the digital agency Demodern, answers the most common ones for W&V.

How retailers and manufacturers win customers in the metaverse

With its own Metaverse platform, the brand world can become a real experience. From live events and product launches to showrooms. How retailers and brands can win customers in the Metaverse.

Lost in Metaverse? How dealers and manufacturers can get started

One in four respondents can already relate to the term metaverse. A rapid turnaround in digital communication, which has become a real hype on the market with the name change from Facebook to Meta.

Download library

Media assets: photos, vitae, logos and more

Alexander El-Meligi, CEO & Co-Founder

Demodern – Creative Technologies

Kristian Kerkhoff, CEO & Co-Founder

Media Releases

CHRONEXT app sets new benchmark for online retail of luxury watches

Demodern and Silberpuls develop the iOS app for CHRONEXT, one of the leading platforms for luxury watches. A state-of-the art marketplace, which does justice to the luxury products and its users by means of the latest technology and outstanding design". The iOS app has been available for download in the App Store since mid-September.

Pringles launches "AR you Ready?" - Gamified Augmented Reality Campaign

Pringles launches "AR you Ready?", one of its biggest campaigns. The concept and the implementation in augmented reality were developed by the agencies ACNE / Deloitte Digital and Demodern. Pringles and gaming fans can look forward to an additional gaming experience with every can - playable on the smartphone.

Demodern paves the way for the MINIverse - the First Driveable Metaverse

In collaboration with MINI, the digital agency Demodern has developed the world's first drivable metaverse, which also marks the start of the brand's own MINIverse. The new MINI Concept Aceman symbolizes the virtual world created by Demodern, in which users can experience the prestigious brand of the BMW Group in a new way.