Product Configurators

Product configurators have become a key tool for companies looking to offer their customers personalized shopping experiences. With our configurator solutions, customers can customize products in real-time and visualize them in 3D or augmented reality. These advanced tools not only create interactive and personalized experiences but also enhance purchase confidence by providing a deeper understanding of the product — all before the purchase is even made.

Product configurators have become a key tool for companies looking to offer their customers personalized shopping experiences. With our configurator solutions, customers can customize products in real-time and visualize them in 3D or augmented reality. These advanced tools not only create interactive and personalized experiences but also enhance purchase confidence by providing a deeper understanding of the product — all before the purchase is even made.

Services

Web-based configurators

"70% of consumers now expecting personalized shopping experiences."

We specialize in creating custom web configurators that allow users to personalize products in real-time. We leverage advanced technologies like WebGL to deliver high-performance, interactive 3D rendering across all devices. Our configurators help businesses create seamless digital experiences that drive customer satisfaction and engagement, ensuring that your brand stands out in a competitive marketplace

VR & AR configurators

"AR and VR are projected to hit $296.9 billion global market value by the end of 2024"

We develop cutting-edge VR and AR configurators that offer users an immersive way to experience products. Incorporating these technologies into product configurators can significantly enhance user engagement. By using real-time 3D rendering, we ensure your AR and VR experiences are highly visual, intuitive, and tailored to each user’s preferences, creating a lasting impact.

B2B and Sales Tools

"87% of B2B buyers prefer self-service tools."

There is hardly any tool that is more effective for sales employees than a configurator that provides a high-quality visualization of the diverse options of the product line. Our configurators make that possible by allowing users to customize products easily in both 2D and 3D. By utilizing WebGL, we ensure that the configurations load quickly and render smoothly, giving your sales team the tools they need to close deals more efficiently.

Trade fair & Events

"95% of event marketers agree that live events are crucial for product exposure."

Large, attention-grabbing productions that simultaneously offer depth of information and joy of use are in particular high demand for events such as trade shows that are particularly full of stimulation. Here, it is important to have the latest technology when directly compared with the competition in order to produce a wow effect. We develop product portrayals that are customized to the user in real time, completing the consumer journey via mobile connection. Integrated analytics make it possible to measure trade show success.

Retail Store Configurators

"The majority of consumers are willing to pay more for personalized products, and by incorporating AR and mixed reality into our in-store experiences."

In-store, we design product configurators that enable customers to personalize products in real-time, making their shopping experience more engaging. We help bridge the gap between digital and physical retail. This not only enhances customer satisfaction but also increases conversion rates and brand loyalty.

Related Cases

    hansgrohe – Inspirator in WebGL

    We lead hansgrohe’s digital transformation strategy with an inspiration-first, B2C virtual showroom that stages the quality and design of their products, while turning user inspiration into qualified leads with just a few joyful steps in real-time 3D.

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    smart Configurator

    We developed a browser-based 3D configurator, optimized for mobile, that targets a global audience. It seamlessly integrates e-commerce and financing into the Daimler infrastructure, making the electric vehicle digitally accessible on smart.com.

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    Highend 3D Car Configurator in WebGL

    Implementing the new smart configurator, our aim was to build the most intuitive, visually compelling and performant car configurator there is. We delivered a high-class experience, creating the product in 3D and placing it at the very centre of the user journey.

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    bpd - 3D Ausstattungskonfigurator

    Die BPD Immobilienentwicklung GmbH kam mit der Idee eines 3D Ausstattungskonfigurators auf uns zu, um ihre bestehenden Verkaufsprozesse zu optimieren. Eine Schnittstelle zwischen Inspiration, Planung und Kaufentscheidung, die Käufer:innen und Interessent:innen von Wohneinheiten einen neuen Zugang zu ihrem zukünftigen Eigenheim ermöglicht.

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    OMNIA XR: Scalable Immersive Training Solution

    OMNIA XR is a cutting-edge VR application that revolutionizes machine training, offering operators an immersive e-learning experience without disrupting production.

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    IKEA Virtual Reality Showroom

    A high-definition, interactive showroom that uses the immersive power of virtual reality to offer an innovative 3D product experience.

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    smart - Premium Automotive Retail Experience

    We created and developed smart retail installations in premium city showrooms, at pop-up stores, at road shows and events all over the world. They enable customers to gain insights on product features among e-mobility and all key configuration options.

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    BD Rowa - Produktkonfigurator

    For the global market leader in automation systems, BD Rowa GmbH, we at Demodern have developed a 3D visualizer that allows the Rowa automated dispensing robots to be experienced in their various models, both on the web and in augmented reality. The new WebGL product configurator shows the advantages of the five different models of the automated system and also simplifies the company's sales processes as a new digital tool.

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    IKEA Immerse

    IKEA VR Immerse allows customers to design their living spaces in a realistic VR environment. With seamless e-commerce integration, the application becomes an innovative bridge between inspiration and shopping.

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    helmade

    For the start-up helmade, we developed the digital brand experience and a web tool for product configuration.

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    3D Shelf Configurator

    For IKEA, we developed an online configurator that allows products of the popular KALLAX series to be combined and purchased online with more than 30 shelf and 40 inserts variants.

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    Scheidt & Bachmann - Interactive Trade Show Experience in Mixed Reality

    By leveraging mixed reality technology, we have developed an immersive product experience that vividly showcases the functionality and processes of S&B products to customers.

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