Product Configurators

We depict the increasingly more specific requirements placed on products using our platform-independent 2D or 3D configurators. Whether used for web, mobile, or installations, they are intuitive and easy to understand. We guide users through various options and assist with finding the combination that is the best individual fit.

We depict the increasingly more specific requirements placed on products using our platform-independent 2D or 3D configurators. Whether used for web, mobile, or installations, they are intuitive and easy to understand. We guide users through various options and assist with finding the combination that is the best individual fit.


Web configurators

We combine custom-made products with a custom-made solution, thereby meeting the user's desire for individualization. Our product configurators are optimized for each end device and ensure a unified brand presence on the Web. Performance and quality are the technical challenges that we overcome with WebGL technology and real-time 3D rendering. Along the customer-specific, predetermined product guidelines, the user gains the most configuration freedom.

B2B and sales

There is hardly any tool that is more effective for sales employees than a configurator that provides a high-quality visualization of the diverse options of the product line. Depending on the intended customer focus, the product is displayed in various use cases or combinations. Products that are difficult to handle or that have extensive features can be depicted in 2D and 3D, accurate in every detail, and become an interactive experience with interfaces to ERP and CMS.

Trade shows and presentations

Large, attention-grabbing productions that simultaneously offer depth of information and joy of use are in particular high demand for events such as trade shows that are particularly full of stimulation. Here, it is important to have the latest technology when directly compared with the competition in order to produce a wow effect. We develop product portrayals that are customized to the user in real time, completing the consumer journey via mobile connection. Integrated analytics make it possible to measure trade show success.


In a store, digital product configurators make possible the direct personalization of products. This individual customization to the customer provides added value, since a personal connection to the product arises. Complex product lines can be visualized and represented in various configurators.

VR & AR configurators

With virtual and augmented realities, we offer end customers an innovative and immersive experience. Individually customizing a product and then, in the "Moment of Truth," experiencing it via virtual reality glasses or in the room via augmented reality. Our 3D real-time applications ensure detailed, to-scale visualization. With high visual quality, virtual and augmented reality applications guarantee a high degree of user attention and a long customer stay.


Unique brand experience

The personalization of a product leads to an emotional connection of the user to his personal result. This experience is specially tailored to the user and increases his engagement. The lasting connection that results can be transferred from the configured product to the brand and increases the general length of stay in the brand context.


Promote the decision to buy

Customers can make the decision to buy more quickly and deliberately, since they have thought the product through in detail and have shaped it according to their wishes. This experience and the accompanying quality of advice increase transparency and reduce doubt. Focused targeting of the configurator can bring this memory back repeatedly.


Omnichannel applications

We connect product configurators with the existing infrastructure, thereby making possible unified omnichannel strategies and solutions, regardless of whether e-commerce, ERP, CMS, or social platforms. The user journey becomes a seamless cycle in which all touchpoints have been considered and linked together.


Integrated consumer journey

Through the various uses and combinations of product configurators available in stores and on the Web, the difference between online customer and offline customers ceases to exist. Offers that complement each other, consistent approach to customers, and transparent information lead to customer satisfaction and avoid irritations.


Key Features


Here you will find the features and options that support our digital installations. There are numerous possibilities for combination. We design each application specifically for the respective use case or business goal and recommend an ideal setup.

Mobile hotspot

Wi-Fi hotspot for enabling access to the Internet and to the applications via smartphone.

Object recognition

Product or object recognition for interactive tables, terminals, kiosks, or other display systems


Multi displays as well as XXL display projections. We work closely together with hardware partners.

Gesture-based control

Interaction with surfaces that have no direct access, as well as interactions on large surfaces.

Mobile connect

Control of the application via smartphone or tablet for user entries or sharing of content.


Direct evaluation of use via analytics for ideally adapting and optimizing the application to the target group.

Mobile landing page

A website optimized for use on mobile devices that provides more detailed information or additional services.

Virtual reality

Virtual reality experiences that simulate immersive 3D worlds, spaces, or scenarios.

Kiosk systems

Kiosk systems that are directly linked with existing e-commerce and ERP systems.

Cross device

Development of applications optimized for a range of display and device scenarios.

Real-time content

Connection to APIs and interfaces for display of real-time content such as weather, time, location, game results, social platforms, CMS, and ERP.

RFID recognition

Object or product recognition via RFID for interactive tables or kiosk systems.

Kinekt technology

Body tracking via Kinekt cameras allows innovative forms of interaction without additional hardware or equipment.

ERP & merchandise management

Connection to the local ERP system for integration of the merchandise


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