XR Solution for Trade Shows
Scheidt & Bachmann Fare Collection Systems is a leading provider of system solutions that make using public transportation easy. Their system solutions combine field devices, software, system platforms and a comprehensive range of services for international customers. However, high logistics costs present a particular challenge when showcasing their large field devices at trade fairs, events or customer meetings around the world. By adopting a Mixed Reality solution, we recreated the interaction and visualization of their equipment virtually. This approach, leveraging Spatial Computing, not only reduces transportation expenses significantly but also captivates audiences at trade shows, attracting eager crowds to experience their product functionalities through XR technology.
XR Showcase to Engage Customers
The primary goal was to test whether XR technology can effectively demonstrate the functionalities of Scheidt & Bachmann's machinery to a wide audience. Based on our knowledge from various spatial computing projects, we knew that mixed reality could be a compelling medium for educating and engaging potential customers.
Seamless Experience for XR Beginners
We needed to identify the most suitable device for the depicted use case and evaluate whether we could base our visuals on existing CAD data of the machines or if further development of 3D models was required. Additionally, it was crucial to minimize users' hesitation towards XR technology and Spatial Computing, ensuring a seamless and inviting experience.
Meta Quest 3 for best Usability
We chose the Meta Quest 3 for its effortless usage, allowing us to efficiently process a high number of visitors without individual setup required. Its affordability compared to other models also facilitates a rapid rollout. By foregoing the use of controllers, we provide an intuitive, hands-on interaction tailored to the relatively inexperienced trade show attendees.
"The Augmented Reality headset and setup were nothing short of a triumph. Witnessing the overwhelmingly positive reactions from all who experienced it was incredibly gratifying. We've undoubtedly made a lasting impression.”
- Ken Cameron, Managing Director Fare Collection Systems at Scheidt & Bachmann UK (Ldt)
Product Showcase with Great Impact
The implementation of the XR solution significantly enhances engagement at trade shows. Attendees are captivated by the immersive experience, leading to increased interest and interaction with Scheidt & Bachmann products. This technology provides an ideal presentation opportunity, offering a new and unique experience at the trade shows in our industry. The technology not only showcases the machinery effectively but also establishes Scheidt & Bachmann as a forward-thinking and innovative company. The use of XR proves to be a powerful tool in drawing attention and facilitating a deeper understanding of the product's functionalities.
A global success
When designed with ease-of-use in the experience strategy, XR and Spatial Computing have proven to be valid and widely accepted technologies for trade fairs, appealing to users of all ages and backgrounds. They offer an engaging and effective way to demonstrate complex machinery, making them invaluable assets for future exhibitions and further use cases. Additionally, these technologies enable worldwide, short-notice presentations and ensure 100% availability, enhancing their practicality and appeal for various applications.
