XR Solution for Trade Shows
Scheidt & Bachmann, a renowned German manufacturer of public transport solutions, addresses the challenge of high logistics costs when showcasing their heavy machinery globally. By adopting a Mixed Reality (MR) solution, we recreated the interaction and visualization of their equipment and services virtually. This forward-thinking approach, leveraging Spatial Computing, not only reduces transportation expenses significantly but also captivates audiences at trade shows, attracting eager crowds to experience their product functionalities through XR technology.
XR Showcase to Engage Customers
The goal was to determine if XR technology could effectively showcase Scheidt & Bachmann’s products to a broad audience. We started with a simple prototype to test whether XR could serve as a tool for training and engaging potential customers. After validating the approach on multiple trade fair exhibitions, a second iteration added more complex interactions and content, enhancing the user experience and making the presentation more engaging.
Seamless Experience for XR Beginners
The first requirement was to find the right device for the initial use case. Two criteria were particularly important: first, whether we could implement the 3D visualizations using existing CAD data, or if further optimization phases were needed. Second, we had to find a VR headset that minimizes the entry barriers – which still exist for many users regarding XR and Spatial Computing – and ensures a seamless and inviting experience.
Meta Quest 3 for best Usability
We chose the Meta Quest 3 for its effortless usage, allowing us to efficiently process a high number of visitors without individual setup required. Its affordability compared to other models also facilitates a rapid rollout. By foregoing the use of controllers, we provide an intuitive, hands-on interaction tailored to the relatively inexperienced trade show attendees.
"The Augmented Reality headset and setup were nothing short of a triumph. Witnessing the overwhelmingly positive reactions from all who experienced it was incredibly gratifying. We've undoubtedly made a lasting impression.”
- Ken Cameron, Managing Director Fare Collection Systems at Scheidt & Bachmann UK (Ldt)
Product Showcase with Great Impact
The implementation of the XR solution significantly increased interest at trade shows. The technology not only effectively showcased the machines but also positioned Scheidt & Bachmann as an innovative and forward-thinking company. The combination of visual and auditory support, along with dynamic data animations, enhanced the understanding of the machines’ complexity and the underlying software solutions. This led to higher interaction with Scheidt & Bachmann’s products and reinforced their reputation as a leader in innovation and forward-thinking solutions.
A global success
XR and Spatial Computing technologies have proven to be powerful tools for showcasing complex machines at trade shows. The audiovisual elements and immersive data visualization created a deeper, more lasting connection with visitors. With the flexibility to conduct such presentations globally and at short notice, XR offers a future-proof solution for upcoming trade shows and a wide range of use cases.
