Games & Gamification Marketing

TRANSFORMING CUSTOMER INTERACTIONS WITH GAMIFICATION. Games & Gamification redefines how brands connect with their audience. By integrating game mechanics into business and marketing strategies, we create experiences that inspire, engage, and drive loyalty. From immersive retail experiences to corporate training and event activations, gamification transforms ordinary interactions into extraordinary engagements.

TRANSFORMING CUSTOMER INTERACTIONS WITH GAMIFICATION. Games & Gamification redefines how brands connect with their audience. By integrating game mechanics into business and marketing strategies, we create experiences that inspire, engage, and drive loyalty. From immersive retail experiences to corporate training and event activations, gamification transforms ordinary interactions into extraordinary engagements.

Services

Branded Games Campaigns

"90% of consumers say they are more likely to remember brands that offer interactive experiences."

Branded games are powerful tools for creating memorable connections with your audience. By blending storytelling with interactive gameplay, branded games allow your customers to explore your values and products in an enjoyable, immersive way. From mobile apps to AR experiences or web-based games, we tailor each game to align with your brand’s personality, driving higher engagement and lasting impact.

Corporate Games

"90% of employees are more productive when they see gamification”

Corporate games turn learning and professional development into fun, impactful experiences. By gamifying training modules, onboarding, and team-building exercises, we help companies create interactive environments that foster collaboration, build skills, and improve retention. Our corporate games have shown measurable improvements in employee performance, boosting morale and productivity through interactive learning paths and challenges.

In-Store Game Experience

"Gamification has now been adopted by more than 70% of businesses on the Global 2000 list, with retail as a top adopter of gamified solutions."

With retail spaces shifting to emphasize unique customer experiences, in-store games are ideal for attracting foot traffic and keeping shoppers engaged. From AR displays that reveal hidden content to interactive kiosks that guide product discovery, our in-store games turn shopping into an adventure, creating memorable interactions that drive satisfaction and sales. By integrating gamified elements, retailers have also seen an increase in customer dwell time and higher purchase conversion rates, making in-store games a valuable sales strategy.

Event Game Experience

"Booths with games see 40% higher foot traffic compared to those without."

Event games attract 40% more foot traffic, transforming your booth into an engaging hub. From interactive LED walls to gamified lead capture tools, these experiences deliver your brand message while gathering actionable data and creating lasting impressions. Our event games are designed to entertain while driving results, helping you capture leads, gather real-time feedback, and stand out in crowded spaces like trade shows and conferences.

Web & Mobile Games für Community Activation

Community-Building durch digitales Spiel und Story. Webbasierte Games und mobile Spielkonzepte aktivieren Zielgruppen plattformübergreifend – ob für Kampagnen, Awareness oder als Teil der Customer Journey. (Cases: RISE Endless Runner, IONOS Mission Ionosphere, Filthy Finger Multiplayer AR, Woozle Goozle App)

Social Impact Games & Purpose-Driven Experiences

Games mit Haltung und Verantwortung. Spiele können mehr als unterhalten: Wir entwickeln Formate, die gesellschaftliche Themen erlebbar machen und emotionale Resonanz erzeugen – mit klarer Haltung. (Cases: Techniker Krankenkasse Hatespeech Game, RISE Endless Runner, PETA Eye to Eye, PETA AI-Driven Immersive Experience)

Immersive Experiences (Augmented & Virtual Reality)

XR-, AR- und VR-Erlebnisse, die Nutzer:innen in neue Welten eintauchen lassen. Von Facefilter bis Virtual Environment: Unsere immersiven Experiences sorgen für echte Wow-Momente und tiefe Interaktion im Raum. (Cases: Nestlé Wagner SocialAR, NIVEA Nivi’s World, Pringles AR you ready?!, PETA Eye to Eye, Flugsimulation 1890 VR)

AI-Based Games & Simulations

Künstliche Intelligenz als dynamischer Spielmotor. Wir nutzen AI, um narrative Entscheidungen, Reaktionen und Simulationen in Echtzeit zu gestalten – für adaptive Spielerlebnisse mit maximaler Relevanz. (Cases: PETA AI-Driven Immersive Experience)

Related Cases

    PETA - AI-Driven Immersive Experience

    We developed a unique social simulation that uses immersive storytelling and AI to raise awareness for animal rights, fostering deep emotional connections.

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    Pringles® - AR You Ready!?

    Since 2019, Pringles® has been involved in the fields of digital pop culture, gaming, and eSports. For the football year 2022, we teamed up with ACNE to combine these brand attributes and transformed every Pringles® package into a mini-gaming console with the help of augmented reality technology.

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    Migros - Nature Detectives Mania

    The Nature Detectives App is a native iOS and Android app for Migros, Switzerland's largest retail company. It is designed to educate children between 8-11 about Swiss nature in a playful way. They learn interactively, by solving puzzles and small tasks, which habitats exist in Switzerland, which plants and animals inhabit them and how to recognize them.

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    Nivi’s World AR storytelling app

    For NIVEA, we created Nivi’s World: A benchmark AR storytelling app for kids and their parents. A little space explorer crash-landed on planet earth. Parents and kids unite on a mission to help it make its way home.

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    Migros - M-Escape Game

    M-Escape is a digital escape web game, where Migros customers become detectives and immerse themselves in an interactive adventure with numerous puzzles, lovingly designed scenes, and innovative technologies.

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    Telekom - Interactive Games at IFA

    For Deutsche Telekom, we developed two interactive games to highlight two of their products during the international consumer electronics fair (IFA 2018), which took place in Berlin and for MWC 2019 in Barcelona.

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    Offshore VR Experience

    This virtual reality application combines realistic visuals with interactive eLearning. It enables hands-on training on an offshore drilling platform, teaching safe handling of safety equipment in an immersive environment.

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    Sasu's Mystical Quest

    For the world's largest cruise line company "Royal Caribbean International" - we created a one-of-a-kind underwater adventure gaming room with custom-designed controllers and a themed interior onboard one of their newest and most innovative fleet "Spectrum of the Seas".

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    GATORADE - Digital Brand Experience

    Another successful year of shows with our partner Mirror Show Management for Gatorade. This year’s focus was all about adding enhancements to the customer experience, through a few large scale interactive additions, to smaller UI and UX updates.

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Our Services

More Services

Trade fair & event experiences and applications

We develop interactive installations for trade fairs and events – with AR, VR, games, AI and sensor-based interfaces. For brands that want to touch, surprise and make a lasting impression.

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Augmented reality experiences

Whether furnishing, product design, automotive, gaming or trade fairs - we design and develop tailor-made AR mobile apps and coming WebAR solutions for your sector.

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eLearning & Virtual Training

Our e-learning solutions combine immersive technologies, adaptive AI, and gamification to create flexible, interactive experiences that boost knowledge retention, engagement, and productivity.

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Immersive Marketing

Transform your marketing strategy with our Immersive Marketing Services and Tools. Elevate engagement, boost conversions, and leave a lasting impression with our cutting-edge immersive marketing solutions

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Digital Commerce

Retail is evolving, driven by technology that reshapes shopping. While the landscape shifts, innovation remains key. Immersive commerce blends the digital and physical worlds, creating unique experiences, building communities and fostering loyalty.

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Virtual Reality

We develop immersive experiences for fairs, events, showrooms and mobile use cases with Virtual Reality technology.

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Artificial Intelligence

With a lot of love for design, we develop online experiences for websites, mobile, and on-site installations that allow captivating interactivity through the use of the latest web technologies such as WebGL and various frameworks.

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Digital Retail Applications

Our digital retail tools not only delight shoppers – they innovate and optimize the stores' internal processes.

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Strategy & Innovation Consultancy

Comprehensive Digital Consulting for Your Success. We optimize your digital touchpoints, identify potential, and develop solutions that deliver measurable impact—strategic, innovative, and competitive.

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Metaverse & Web3 Experiences

For us, a metaverse experience is a virtual or digital place or space in which users come together in persistent 3D environments or worlds and the collaboration or sharing of the social experience leads to a value-adding result (emergence).

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