Games & Gamification Marketing
From basic board games to mobile time-wasters to complex life simulators, gamification can bring people together, teach them a new skill, get them active, or simply provide an escape. 2.6 Billion people played a mobile game in 2019, proving that games of all kinds have become entertainment mainstays and a big reason why “gaming” and gamification marketing has been moving into retail, trade shows, education, and corporate communications. Using a wide range of the latest technologies, we create gamified experiences that communicate a clear message, put a smile on your audience’s face, and keep them engaged.
From basic board games to mobile time-wasters to complex life simulators, gamification can bring people together, teach them a new skill, get them active, or simply provide an escape. 2.6 Billion people played a mobile game in 2019, proving that games of all kinds have become entertainment mainstays and a big reason why “gaming” and gamification marketing has been moving into retail, trade shows, education, and corporate communications. Using a wide range of the latest technologies, we create gamified experiences that communicate a clear message, put a smile on your audience’s face, and keep them engaged.
Usecases
AR Games
Augmented Reality, long seen as a futuristic technology, is gaining exponential traction in reach and engagement. Now that our hardware has caught up, we see AR in various forms - from Instagram Face Filters, an interactive storytelling app to borderline AAA game experiences. Where AR really shines, however, is bridging the digital and the physical brand spaces, creating a whole new type of engagement. Bring to life your brand using AR games to unlock a new dimension of your branding.
Trade Show Games
Booth after cookie-cutter booth, Trade Shows tend to be a monotonous experience. Having your brand stand out has always been the goal - attract visitors, keep them engaged, and drive higher retention. Gamified experiences do just that. From large, immersive LED installations or personalized tablet experiences, Games help to drive traffic, capture leads, and measure important KPIs. By creating a game experience that illustrates and communicates your brand messaging, hitting your trade show goals becomes even easier.
Retail Experience Games
As retailers look to drive more customers to brick & mortar stores - the focus is on creating unique and focused experiences for the customer. From personalized shopping experiences to instagrammable interior designs - the competition is heating up. Adding gamification to the retail experience is one way to grab attention - but also an effective sales strategy.
Branded Corporate Games
Brand Game experiences are an important part of any well-rounded campaign because they translate your message to new mediums and audiences. Our target demographic seeks out interaction - to become part of the brand story. By communicating your campaign through a well-executed game concept, we have seen large increases in reach and engagement duration, both important to brand and message retention. Bring your entire campaign to life through integrated game experiences across all media channels.
Educational Gaming
Gaming, when done properly, has been proven to increase problem-solving & critical thinking skills, creativity, attention, and memory capacity. Games challenge you - they force you to make quick decisions, understand complex logic, and stay attentive. All of these benefits can be applied to educational and informational settings. From Pre-K and Young Adult engagement to corporate skills trainings, games are both a fun and functional way to keep your audience engaged and retaining as much information as possible.
Virtual Reality Games
While the topic of Virtual Reality has levelled off in last few years, its impact in various industries continues to increase. Healthcare, Construction, Fabrication and even Oil & Gas utilize the benefits of recreating important and even life-threatening situations in VR. Introducing game elements to such a VR simulation provides the audience with the desire to accomplish something, to increase their level or finish a task. It can also be fun - often an overlooked success factor.
Mobile Games
2.6 Billion people played a mobile game in 2019, proving that games of all kinds have become entertainment mainstays, and since the advent of smartphones, more and more people are walking around with their heads lowered, their eyes firmly fixed on their mobile phones. The smartphone lets people communicate freely with friends, or play games. Instead of using a medium that’s disconnected from your audience, gamification creates an entirely new experience directly at the product level. When your message is communicated through an interactive medium, it helps bypass audiences ad alerts, opening you up to a broader audience pool directly via the smartphone. On the go.
Benefits
Stand Out From the Crowd
New hardware and software releases in Augmented and Virtual Reality continually enhance the capabilities of mobile and digital experiences. By providing an immersive and new gaming experience to your customers, you can easily create market separation from your competition, creating higher visibility within contested audiences.
Be Where your Customer Is
By tapping into the GPS of the user’s device, we can craft highly specific and contextual experiences based on various locations. Location-Based Gaming can turn retail stores into digital canvasses, send customers on digital scavenger hunts, or drive traffic to wherever your brand is available - bring your message to the digital streets.
Tell a New and Interesting Story
The structure of a game provides a unique canvass for storytelling. You can bring to life your branded characters, create the game using metaphors that relate to your product or service, or just tell a completely new and interesting story. Audiences are hungry to be told a story, and now you can stretch the creativity of your brand.
Showcase Your Product or Service
Tools like AR and Mobile Gaming can easily be tied to a physical product. Instead of using a medium that is disconnected from your audience and product, gamification creates an entirely new experience directly at the product level, directly impacting feature and benefit retention.
Connect to different target groups / demographics
Casual and Hypercasual Games like typical free-to-play games and mass-marketed mobile games shed the “gamer” stereotype, and are typically played evenly by genders and often skew to more diverse audiences. The core age of gamers across all platforms rests comfortably in the younger range, helping you communicate with an impressionable audience.
Tap Into a Higher Reach Potential
Roughly one-third of the world’s population, 2.6 Billion people, will play a mobile game this year. When your message is communicated through an interactive medium, it helps bypasses audiences advertising alerts, opening you up to a broader audience pool. Gamification softens your communication strategy, making it more approachable to new and unique audiences.
Just Plain Fun
Sometimes our brand strategy becomes overly complicated and self-important. Key performance indicators are necessary, but can take us away from what our audience is often looking for - pure fun and enjoyment. By easing off the marketing throttle and letting our audience breath with the experience, it becomes more of a delighter for the customer - an unexpected benefit that the customer attributes higher amounts of retention to.
Gamification increases engagement
By putting your product in the middle, we can bring all content for your product and brand to life in a way that is both intuitive and engaging for visitors. It is proven that playful micro-interactions or "gamification" can increase engagement. One study has shown that companies using gamification have up to 7 times higher conversion rates.
Reward Loyal Customers
Our brains are engineered to seek out and come back to rewarding and pleasureable experiences. Pair business logic systems like reward and loyalty systems to give them another reason to continually interact with your brand. The result is a deeper connection to your audience and a much happier customer. Win-win.
Key Features
Features
Here you will find features and options that support our games. The possible combinations are very diverse. We design each application tailored to the corresponding use case or business goal and recommend an ideal setup.
Custom Hardware Creation
Your customer becomes the game controller. We prototype and develop custom hardware inputs that unlock new types of interactions and are designed for the harshest environments.
Cross Platform Deployment
We use a wide range of software and code structures that can be experienced from iOS to Android, Web and Applications, Consoles and custom hardware.
Customizable 3D Environment
The design of the 3D environment is independent of size and style, and is individually created for the usecase.
Branded Spaces
Fully immerse your customer with an integrated branded space. Coordinated lighting effects, sound and interior design bring the user deeper into the experience.
3D Character and Environment Design
Deep, custom created worlds for your audience to explore.
Augmented Reality
Create a connection between your physical and digital realities.
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