Augmented Reality

We develop perfectly tailor-made augmented reality (AR) solutions. Whether furnishing, product design, automotive, gaming or trade fairs - we design and develop tailor-made AR mobile apps and coming WebAR applications for every sector.

We develop perfectly tailor-made augmented reality (AR) solutions. Whether furnishing, product design, automotive, gaming or trade fairs - we design and develop tailor-made AR mobile apps and coming WebAR applications for every sector.

Usecases

AR app

Augmented reality apps provide users additional information about their location or objects in their real environment. They can be used in almost every industry and area, and can help to increase productivity and sales or be a nice support for the entertainment and communication sector. Because the features of an AR app are highly dependent on their intended use, they are typically customized applications that we develop for your individual needs.

AR in retail

AR connects reality with additional user-relevant information and worlds. Displays or packaging elements can be experienced in 3D, interactively and flexibly. You do not need any additional equipment because our experts design a configured mobile app for your business model or, in the future, WebAR applications which will reach your customers directly.

Furnishing with AR

Our AR solutions offer a high information density through interactive and animated representations of planned or existing real estate as an AR miniature model. AR applications can also be used as a tool for interactive interior design and can playfully help to increase the customers' imagination, or even replace the manual for their product building.

AR for trade shows

AR offers the maximum benefit of the exhibition space through virtual presentations of products while displaying them in real size. In addition, a presentation of supplementary information with linear or non-linear user guidance via the AR app is possible, which means cost savings through reduced transport costs for trade fair exhibitors.

AR for automotive

AR enhances road safety, guidance and navigation systems, and easy handling of complex data for the driver. Our applications enable faster iterations when planning new vehicles through shorter design times and faster prototyping via AR tools in the work environment.

AR for games

AR games change the familiar environment and everyday life into a new, fantastic gaming experience. With AR technology games working in the context of reality you will get the player off the couch. We develop apps with an edutainment factor, which playfully combine real, historical, fantastic but also serious content with AR functions.

Web AR

Web AR offers brands and companies the fastest and easiest way to showcase products and services in augmented reality. Due to the high accessibility of AR solutions in the web browser compared to mobile applications, more potential customers can be reached and consequently increase the own brand scope.

Related Cases

    ERGO - Live Consulting in Virtual Reality

    With ERGO VR, insurance consultation becomes an exciting experience. Through immersive storytelling and face-tracking technology the experience helps customers to identify the most suitable insurance product.

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    Scheidt & Bachmann - Interactive Trade Show Experience in Mixed Reality

    By leveraging mixed reality technology, we have developed an immersive product experience that vividly showcases the functionality and processes of S&B products to customers.

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    AR Christmas Experience

    For the international coffeehouse chain Costa Coffee, we developed a unique augmented reality experience for their 2021 Christmas campaign in collaboration with Jones Knowles Ritchie. Five little festive characters that decorate the to-go cups now come alive for customers worldwide through their smartphones via a QR code and WebAR technology.

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    SWF - AR Colour Visualiser

    SCHÖNER WOHNEN-Farbe, one of the leading brands for trending wall colours and designs at home, approached us to create an intersection between inspiration and renovation with a new AR visualiser app that makes decision making simple for DIY'ers and interior designers alike.

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    WWF Native Wildlife AR

    WWF is accompanying wild animals that were once extinct in Germany on their way back. To support this mission of one of the largest international non-governmental organziations for wilderness preservation, we at Demodern developed a WebAR application to raise awareness about the endangered animals.

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    BIG CITY Pizza: SocialAR

    A boundary pushing brand experience that introduces Wagner’s BIG CITY Pizza with AR and social media to take engagement and interaction to a new level.

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    Nivi’s World AR storytelling app

    For NIVEA, we created Nivi’s World: A benchmark AR storytelling app for kids and their parents. A little space explorer crash-landed on planet earth. Parents and kids unite on a mission to help it make its way home.

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    KELLOGG'S Zimmys® in AR

    For the product launch of Kellogg's Zimmys® we brought the latest character of the Kellogg's family into consumers homes – in Augmented Reality. Whether on your breakfast table or on social media channels, Zimmy is playfully and emotionally connecting the user to the brand.

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    WebAR at Demodern

    We develop custom augmented reality (AR) solutions for the web browser. Whether furnishing, product design, automotive, gaming or trade fairs - we design and develop tailor-made AR mobile apps and coming WebAR applications for every sector.

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    Bauhaus100 Facefilter

    On occasion of the 100 years celebration of the Bauhaus movement, we created an augmented reality campaign for the German National Tourist Board. A series of face filters pay homage to the aesthetic heritage of the founding members, re-interpreting their artworks through the lens of new technologies.

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    WITOL® – AR Automotive Exploration copy

    A unique Augmented Reality application that stages the diverse use cases of Witol, an innovative fastening system utilised in the vehicle assembly process worldwide.

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    AR Table Planner

    Online shopping has conquered all product categories and triggered a dramatic shift in traditional retail. Customers are used to research, browse, configure and buy without ever seeing or touching the real product. Spatial Computing and Augmented Reality are taking the retail experience to the next level.

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    Deutsche Börse x Eintracht Frankfurt - Augmented Reality Experience

    What do you do when 20,000 fans of the football club Eintracht Frankfurt spend a day at the stadium for the seasonal opening, but the team is not there? The players appear virtually.

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    AR Game with track recognition

    With the launch of iOS 11 we got curious and wanted to create our own little fun AR game. We love muscle cars and the 80s and cactuses and ARcade games and the answer was ARiZONA RATTLESNAKE.

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    AR Build Assist

    Augmented Reality redefines classic instruction manuals—becoming an enabler for successful furniture assembly.

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    AR Fashion Assist

    With our AR Fashion Assist prototype we are extending the product visualization in e-commerce to a new dimension. Customers can place, explore and individualize fashion products in 3D in their own environment.

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Benefits

Development of individual, innovative solutions

AR campaigns create a positive brand image and an emotional bond with the brand through high interactivity with the users and so the buying decision is no longer controlled solely by the price due to emotions, but the context and the individualization of a moment. Complex products can be presented visually better by the tangible technology and remain longer in the consumer's memory or are recognized faster.

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Free technology choice and configuration

The center of the development of augmented reality solutions are environments such as Google ARCore and Apple ARKit, which make the solution suitable for the mass market. Each device pushes the technology forward, the more the better the hardware is developed. Increasingly, large software companies jump on the bandwagon and develop platforms that are also AR-enabled and independent of special hardware on the smartphone.

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Experience reality differently

Augmented reality gives businesses and their customers the chance to experience things in a different way by seamlessly connecting digital data to the physical world. Businesses become more effective as they spend less time and money on specific tasks, while increasing customer satisfaction and loyalty.

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Key Features

Features

Here you will find the features and options that support our augmented reality solutions. There are numerous possibilities for combination. We design each application specifically for the respective use case or business goal and recommend an ideal setup.

Augmented reality browser

AR platforms are named AR browser based on their functionality. In addition to standardized AR features, they often have development tools to easily create and manage content.

Augmented reality

The range of possible AR display formats reaches from simple text overlays to embedded video and audio files, 360 ° panorama and 360 ° turn-around displays, to animated 2D and 3D content.

Devices for AR / MR

Augmented reality (AR) applications require devices with a complex composition of hardware modules (smart devices). The first devices of this kind were smartphones, followed by tablets or Apple's iPad.

Smartglasses

In 2012, Google introduced its "Google Glass" project, and while it was not the only smartglasses proxy at that time, it gained the most attention through its marketing and feature setting.

AR headsets

Headsets equipped with more advanced technologies and extensive sensor technology have caught the attention of the emerging developer community (such as HoloLens, Meta2, Magic Leap).

2D image marker / tracking marker

Image markers or tracking markers usually designate an image that is stored in an AR app or the underlying cloud service for comparison. The adjustment is usually carried out via the evaluation of light-dark values ​​in the image and provides so-called "image features" as contrast points.

3D object detection

With 3D object recognition, 2D image markers can not only be replaced, but also more complex use cases can be implemented. Instead of a 2D image reference, a 3D volume reference is stored in the system.

SLAM

Simultaneous Localization And Mapping is a combination of different software solutions that have the overarching goal of enabling the terminal to capture the environment and orientation in the initially "unknown" space.

Visual Inertial Odometry (VIO)

"Visual Inertial Odometry" is a technique that uses data from a camera and position and acceleration data to determine the position, orientation, and movement of a device in space.

Location Based Service (LBS)

As a location-based service, AR Apps display relevant information for the current location of the user. For this purpose, the position of the user is determined via GPS and stored content is loaded in a defined perimeter of its position.

Augmented Reality SDK

AR SDKs provide the AR app developer basic technologies and tools for creating AR solutions. They contain important basic functions, such as image or object recognition, SLAM technologies and various software algorithms.

ARKit

With ARKit developers can create highly detailed AR experiences for iPad and iPhone. In environments captured through the device, animated 3D virtual texts, objects and characters can be added.

ARCore

ARCore is a platform for creating augmented reality apps on Android. ARCore uses three key technologies to connect virtual content with the real world, as visible through your phone's camera.

vuforia

Vuforia is an augmented reality software development kit (SDK) for mobile devices that can be used to create augmented reality applications. Computer Vision technology identifies and tracks predictable images and simple 3D objects in real time.

Wikitude

The Wikitude (World Browser) is an augmented reality software for mobile devices, which was released in October 2008 as freeware. Wikitude is the first mobile app on a location-based approach for augmented reality (AR).

VIVAR

VIVAR is a mobile remote AR support service that makes you share and communicate on-the-spot situations through video calls.

ARToolKit

The world's mostly used tracking library for augmented reality. All the tools required to create innovative AR applications have been released under LGPL 3.0.

Microsoft Hololens

Microsoft Hololens is a wireless glass that works independently. The user fully perceives the real world and interacts with virtually familiar objects via gesture control.

WebAR

Google recently announced that it will bring AR technology into desktop and mobile browsers. Users can interact with 3D objects and place these objects directly from the browser into their own environment without having to start an AR-specific application.

Contact

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