Trade fair & event experiences and applications
We design digital installations that transform brands, products and messages into experiences – interactive, immersive and technologically leading. With tailor-made solutions combining augmented reality, virtual reality, gamification, sensor-based interfaces and AI, we create effective touchpoints at trade fairs, roadshows and events. Whether it's an educational game station, an immersive product presentation or a hybrid showcase – our experiences activate target groups, promote interaction and leave a lasting impression.
We design digital installations that transform brands, products and messages into experiences – interactive, immersive and technologically leading. With tailor-made solutions combining augmented reality, virtual reality, gamification, sensor-based interfaces and AI, we create effective touchpoints at trade fairs, roadshows and events. Whether it's an educational game station, an immersive product presentation or a hybrid showcase – our experiences activate target groups, promote interaction and leave a lasting impression.
Usecases
Interactive product presentations & touchpoints
Make products understandable and visually tangible – digitally and interactively. Whether complex technology or everyday products: interactive applications, 3D visualisations or multi-touch installations make product communication at trade fairs intuitive, clear and impressive. (Cases: Bosch Cookit, Mazda Roadshow, Tesa Engineering Tool, SAP AR Showcase, BD Rowa Visualizer)
Gamification & Branded Game Experiences
Games that activate – emotional involvement through digital gaming stations. From movement games to screen-based challenges, interactive gaming concepts promote brand loyalty, attention and retention time – ideal for target group activation and education. (Cases: Ferrero Joy of Moving, Rossmann Recycling, Telekom 5G Game, Pringles Game, Royal Caribbean Gaming Zone, IFA Games)
Phygital installations & sensor-based experiences
Make digital content physically tangible – with movement, touch and sound. Phygital experiences combine digital content with real space and sensory interaction. Whether sound booths, motion capture or pressure sensors – the body becomes the interface. (Cases: Snipes Soundbooth, Discovery Dock, Royal Caribbean, Flying Steps, Telekom Touchpoints, P&G Infowall)
Augmented reality and virtual reality for trade fairs and events
AR & VR experiences that immerse audiences in products, processes or brand worlds. VR & AR allow complex content to be presented in an immersive way – whether as an app, headset experience or WebAR. Ideal for trade fairs, showrooms or hybrid events. (Cases: SAP AR Showcase, BD Rowa XR, NIVEA VR, AR Automotive, IFA AR Avatar Configurator)
AI-based consulting & smart interfaces
Conversational interfaces and intelligent services at the trade fair stand. AI-supported applications – such as touchscreen interfaces, chatbots or personalised product recommendations – offer visitors guidance, dialogue and targeted content. (Cases: ERGO consulting, concierge use case, Telekom chatbot & avatar, AI product assist demo)
Hybrid trade fair formats & digital extension
From the exhibition stand to a digital experience – before, during and after the event. Digital installations are not limited to a specific time and place: WebAR, companion apps and digital microsites extend events in a targeted and data-driven manner. (Cases: SAP Hybrid Showcase, WWF WebAR, Costa Coffee WebAR, Telekom IFA Touchpoints)
Data capture, lead generation & analysis logic
From interaction to conversion – with smart tracking and KPIs. All digital experiences can be linked to data protection-compliant analysis mechanisms: capture leads, understand usage, measure impact. (Cases: Gatorade RFID, Discovery Dock, Pringles WebAR, SAP Metrics, AI Touchpoints)
Benefits
Unique brand experience
Interactive installations make possible a brand experience that is specially directed at the user or the brand objectives. Trade shows, retail spaces, or company divisions can be impressively depicted, driving lasting customer engagement. Interactive entertainment and infotainment applications in retail stores also significantly increase the duration of stay of customers.
Promote the decision to buy
Customers can more quickly and deliberately make buying decisions, since the interactive applications increase the quality of information and advice provided as well as the transparency. Customers can more quickly and deliberately inform themselves about products and make buying decisions. In addition, evaluation of the applications through analytics provides valuable information and insights about products and customers, and also makes possible focused targeting and upselling.
Innovative services & tools
We develop innovative services and tools that provide users with new forms of interaction and dialogue with brands and products. These include applications that make gesture-based interaction possible, virtual reality applications used to experience immersive worlds, interactive product configurators, chat and service bot systems, and applications for recognition of objects in the room.
Omnichannel applications
We connect digital installations with existing networking infrastructure and implement unified omnichannel strategies and solutions, regardless of whether e-commerce, ERP, CMS, or social platforms. The user journey becomes a seamless cycle in which all touchpoints are considered and connected.
Key Features
Features
Here you will find the features and options that support our digital installations. There are numerous possibilities for combination. We design each application specifically for the respective use case or business goal and recommend an ideal setup.
Mobile Connect
Wi-Fi hotspot for enabling access to the Internet and to the applications via smartphone.
Object recognition
Product or object recognition for interactive tables, terminals, kiosks, or other display systems.
Display walls
Multi-displays and XXL display projections for digital signage.
Gesture-based control
Interaction with surfaces that have no direct access, as well as interactions on large surfaces.
Analytics
Control of the application via smartphone or tablet for entry of user information or sharing of content.
Mobile landing page
A website that is optimized for use on mobile devices and that provides deeper information or additional services.
Virtual reality
Virtual reality experiences that simulate immersive 3D worlds, spaces, or scenarios.
Kiosk systems
Kiosk systems that are directly linked to existing e-commerce and ERP systems.
Cross Device
Development of applications that are optimized for various display and device scenarios.
Realtime Content
Connection to APIs and interfaces to display real-time content, such as weather, time, location, live tickers, social platforms, CMS, and ERP.
Object or product recognition
Recognition of products and objects for table or kiosk systems for displaying contextual information.
Kinekt technology
Bodytracking using Kinekt cameras to enable innovative forms of interaction without additional hardware or equipment.
Merchandise management & ERP
Connection to local ERP systems for displaying real-time inventories or information.
Contact
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