Telekom

Interactive Games at IFA

For Deutsche Telekom, we developed two interactive games to highlight two of their products during the international consumer electronics fair (IFA 2018), which took place in Berlin.

Telekom at the IFA

As one of the world’s leading integrated telecommunications companies, Deutsche Telekom showcased a wide range of their new products over a 3000 m² hall designed by Meiré und Meiré. Users were able to interact with several digital installations in order to experience the latest features and product information in an innovative, fun and interactive way.

5G Race

The 5G Race, which was displayed on a 4.5 x 6.0 meter LED wall, allowed the exposition attendees experience the outstanding speed of the new Telekom 5G network, by introducing the principal benefits and characteristics. To communicate speed and performance, we designed a race track where multiple players were able to fly a drone in a futuristic and connected city, while constantly running through four distinct environments, translating four of the 5G features into collectible power-ups. Each power-up affected the racers in a different way, communicating at the same time the technological advantages and adding some variations to the game rhythm.Up to 5 players were able to register with a smartphone controller in order to command the racers remotely on the screen.

5G Race

The City of the Future

We 3D designed and modeled the entire cityscape, enriched with elements that were part of the IFA stand design in order to create a consistent and immersive representation with the real environment. The track contained elements showing the main benefits of the 5G technology, such as IoT, public spaces, screens and AR holograms. The 3D assets such as buildings, people, plants, moving vehicles, flying airplanes, and video animations have been built with Unity.

Connected Controllers

After connecting the controllers to the game, users were able to shuffle through and configure their own racer, followed by an on-boarding which included quick explanations on how to handle the device, and a quick explanation of the objective of the game.
By reading the gyroscope sensor on the connected smartphone, players were able to navigate the racers through the virtual world by tilting the phone, and also by tapping and holding the screen to fly over obstacles and collect points.

MagentaEins – Digital Pinball

The second exhibit was aimed at introducing the players to the new mobile phone contract, MagentaEINS, and highlight all the features and benefits through a Digital Pinball. The game was extended from the actual pinball table to a 3x2 meter LED wall. The main goal was to catapult the ball from the lower conventional pinball area to an upper area, while activating different animation and bonuses. The second level allowed the players to unlock all of the MagentaEINS advantages while collecting several points.

Magenta Connects

More than 4,000 lucky players on six days cannot lie: the entire Telekom booth and especially our two gamification-based installations have made Telekom customers or those who want to become one aware of the advantages of 5G and MagentaEINS in a playful and virtual manner.

Telekom

Interactive Games at IFA