Interactive Games at IFA
For Deutsche Telekom, we developed two interactive games to highlight two of their products during the international consumer electronics fair (IFA 2018), which took place in Berlin.
The City of the Future
We 3D designed and modeled the entire cityscape, enriched with elements that were part of the IFA stand design in order to create a consistent and immersive representation with the real environment. The track contained elements showing the main benefits of the 5G technology, such as IoT, public spaces, screens and AR holograms. The 3D assets such as buildings, people, plants, moving vehicles, flying airplanes, and video animations have been built with Unity.
After connecting the controllers to the game, users were able to shuffle through and configure their own racer, followed by an on-boarding which included quick explanations on how to handle the device, and a quick explanation of the objective of the game.
By reading the gyroscope sensor on the connected smartphone, players were able to navigate the racers through the virtual world by tilting the phone, and also by tapping and holding the screen to fly over obstacles and collect points.
Discover While Playing
Telekom MagentaEins included numerous advantages for the user who aimed to activate the new contract type. To avoid heavy information and to include a more playful introduction to the promotion details, we designed a discovery journey in a two-level Pinball game, where the numerous benefits have been modeled in abstract bouncers and targets distributed along the playfield. In this way, the attendees have been guided to the promotion details through the excitement of the gamification.
Bright and clean design
We had to think what made the classical pinball games so special and exciting, analyzing all elements and redefining the gameplay experience based on the feature we had to integrate. We took elements from traditional machines and translated the benefits of the brand into a motion language where every character of the benefits matched with one object in motion so that even in an abstract way messages were clear.
We adapted the design of the environment into the screen design and took care of every detail in order to be bold, fresh and fun. Inspired by the surrounding architecture we used a range of vibrant colors, materials, and textures together with simple bold shapes and curved elements.
100% Pinball Vibes
Although it was a digital pinball, we were eager to spice it up a little by adding an actual plunger and include physical buttons - which improved the entire gaming experience and made it as close to a real physical pinball machine as possible. But what’s a pinball game without any sound? This is why we decided to integrate some speakers and add some real pinball sound effects with a catchy background melody which kept the players extremely entertained and always coming back for more.
Integration in the hall
The LED ceiling lighting has also been integrated into the game experience to highlight game modes with the help of various animations and to draw more attention in the hall to the game.
Attract, inform, inspire
Conventions and Tradeshows can often be stodgy and bland experiences - something we all strived to move away from in the Telekom booth. By using games as an “edutainment” tool, we were able to effectively communicate important Telekom information to over 4000 people at the booth and breakthrough the usual monotony of a convention.
More than 4,000 lucky players on six days cannot lie: the entire Telekom booth and especially our two gamification-based installations have made Telekom customers or those who want to become one aware of the advantages of 5G and MagentaEINS in a playful and virtual manner.