Interactive Table for Digital POS
For the flooring manufacturer Parador, we developed a digital POS application that fits seamlessly into the new by Preussisch Portugal developed shop-in-shop concept for retailers throughout Europe. Using RFID technology, sample boards are recognized by a "smart table" and the floors can be experienced virtually.
Connection to local dealerships
The POS application offers many advantages for retailers, including a backend system allowing the application and the products shown to be tailored to the retailer's product range. Thus, in addition to stationary products, the dealer can offer the customer further Parador products and expand his consulting options.
In addition, the application connects to Parador's product database, which keeps the current product data in sync. Thus, price changes or new products can be used directly in the app.
Enhance the customer journey
Since buying a floor usually involves a longer decision-making process, users can easily remember their favorite products and take them home as favorites. For this purpose, we use a personalized landing page, which the user can transfer to his or her smartphone using a QR code or number code.
This landing page contains the favored products including the desired quantity and price, as well as a direct contact to the stationary dealer.
Based on the corporate identity of Parador, we have developed a reduced interface design. The combination of black surfaces and straight lines corresponds to the general design language of Parador while the Vertical lines were taking inspiration from the grain of the wood surfaces.
The table is now available as part of the new Parador Studio Concept at dealerships in Germany, the Netherlands, France, Spain and Sweden.