Event Game Experience

Captivate Audiences and Amplify Your Brand at Events. In crowded event spaces like trade shows, conferences, and expos, standing out is essential. Gamified experiences attract attention, encourage interaction, and leave lasting impressions. From interactive booth games to immersive installations, we design event games that entertain, engage, and deliver measurable results, ensuring your brand takes center stage.

Captivate Audiences and Amplify Your Brand at Events. In crowded event spaces like trade shows, conferences, and expos, standing out is essential. Gamified experiences attract attention, encourage interaction, and leave lasting impressions. From interactive booth games to immersive installations, we design event games that entertain, engage, and deliver measurable results, ensuring your brand takes center stage.

Usecases

Interactive Booth Games

Make your booth the highlight of any event with fast-paced, engaging games. From buzzer challenges and reaction-based games to mini-competitions that test knowledge or skill, interactive booth games create excitement and attract visitors. These games provide meaningful moments that connect audiences to your brand while encouraging further engagement.

Story-Driven Event Games

Turn your brand’s story into an interactive journey. By solving challenges or following immersive storylines tied to your brand values, participants experience your narrative in a fun and memorable way. These story-driven games create deeper emotional connections, making your brand identity unforgettable.

Immersive Installations

Enhance entertainment venues like cruise ships, malls, or resorts with large-scale gaming experiences. Whether it's motion-controlled sports games, virtual escape rooms, or collaborative group challenges, these installations immerse guests in fun, fostering engagement and creating memorable moments that encourage repeat visits.

Gamified Product Showcases

Transform product demonstrations into gamified experiences. Whether through interactive testing stations, digital competitions, or hands-on games that incorporate your offerings, participants engage with your products in a playful, memorable way. These interactions build curiosity, foster understanding, and drive brand loyalty.

Related Cases

    Discovery Dock – An interactive museum

    As lead agency for Dumont Media Group, we developed a completely new type of immersive, permanent exhibition at the Port of Hamburg. It takes visitors from all over the world to those areas of the port they wouldn’t normally have access to.

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    Digital Game for Mobile & Trade Fairs

    At Gamescom 2023, we developed a game as a digital installation that raises awareness of the issue of hate speech and encourages visitors to engage in communication at the booth.

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    GATORADE - Digital Brand Experience

    Another successful year of shows with our partner Mirror Show Management for Gatorade. This year’s focus was all about adding enhancements to the customer experience, through a few large scale interactive additions, to smaller UI and UX updates.

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    Telekom – IFA Interactive Brand Touchpoints

    As part of Deutsche Telekom’s trade show exhibition at IFA Berlin, we developed three digital attractions to encourage brand participation and inform over 25,000 attendees about ‘the future of telecommunication’.

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    GATORADE - Interactive Brand Experience

    We created an interactive digital user experience for Gatorade, which increased brand awareness by creating a personalised user journey throughout an installation roadshow in the US.

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    RISE - Leveling up social awareness

    For the American non-profit organization Rise, we developed a mobile endless running game to raise awareness for social justice. The project was created in cooperation with the marketing agency OBE to inspire the sports community to take action against discrimination. With the game, Rise aims to grow its community and appeal to a young audience.

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    IONOS – Mission Ionosphere

    For IONOS, a leading provider of hosting and cloud services, we bring the WordPress mascot "Wapuu" to life by developing a web game as an incentive for the community: "Mission Ionosphere" - Wapuu's vibrant journey through all five spheres of space.

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    Telekom - Interactive Games at IFA

    For Deutsche Telekom, we developed two interactive games to highlight two of their products during the international consumer electronics fair (IFA 2018), which took place in Berlin and for MWC 2019 in Barcelona.

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    GATORADE - Digital Brand Experience

    For the second year in a row we created yet another round of a personalized, in-depth experience for GATORADE. Unique content at every touchpoint, and a modular design made our roadshow through the US to a one of kind experience.

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    Kinder – Joy of Moving Roadshow

    Kinder Germany wanted to bring playful, dance-centred event activations to a younger audience to promote a positive attitude towards physical activity. Four unique game stations controlled via a custom game server and staff app put over 250 children through an adventure course to experience the joy of moving.

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    NXP - Embedded World

    For Internet of Things pioneer NXP, we created the 'Machine of Things': a game experience that puts NXP's latest NFC product in the spotlight. Visitors of trade fairs, conferences and events can experience the product in a playful way, and learn about the exciting industries and ways in which this NFC chip is being used.

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    SAP - Values to Value

    We worked closely with SAP’s Innovation & Experience Marketing Center to develop a gamified showcase experience that reimagines conference events on a global scale.

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