Gamified Global Event Experience
We worked closely with SAP’s Innovation & Experience Marketing Center to develop a gamified showcase experience that reimagines conference events on a global scale. With its action-adventure storytelling that frames both web and booth, the virtual enterprise simulator connects CEO’s worldwide with online and onsite sync, analyzes their performance data in real-time, and challenges their leadership by balancing people, the planet, and profit.
Branching Educational Storytelling
Industry guests across the world were given the opportunity to take on the role of CEO virtually, whether building their enterprise from a family business into a global operation at the phygital booth, or navigating their company out of a disruption through effective crisis management on the responsive website.
Phygital Booth Installation
To create the most simple user experience out of complex SAP topics and themes, we developed a custom haptic dial mechanic that enables fast decision making during high intensity scenarios, tracking their interactions down to the millisecond.
Responsive Web Application
The epic journey continued in the online event that took place for “SAPPHIRE NOW Reimagined”, SAP’s first ever virtual conference. To match the gameplay mechanic established at the physical booth, the UI was adapted to run smooth and precise on mobile devices.
Custom-built Connected Booth
Together with our exhibition partner "Simple", we designed bespoke ergonomic standing terminals that could be easily shipped and maintained anywhere in the world. A local server runs the CMS, while the data of incoming web users is streamed via internet to be displayed alongside local participants.
A New Platform for the Future of the Event Industry
By focusing on the individual strengths of each touchpoint, we were able to craft a seamless, fully hybrid event experience to bring people together anytime, anywhere—all on a single development framework for a full circle event ecosystem.
Bringing People Together on a Global Mission
This experience has created a deeper collaboration between SAP and their customers. By confronting real world issues, a unique dialogue takes place in an interactive and engaging way. And with continued roll out at future events, more enterprises will get the opportunity to share their goal in improving lives, sustainability, and ultimately success.