As part of gamescom 2022 in Cologne, Demodern has collaborated with MINI to create the “world's first driving Metaverse”, eponymously named “The MINIverse”. The brand’s first exploration into the Metaverse focuses on the new MINI Concept Aceman, the concept car released at the end of July 2022, where users are able to drive around in various environments, experiences and games based off the design and features of the new concept vehicle.