The Apple Vision Pro is really unlike any other consumer tech we've experienced, with many exciting pros and some unseen cons. In this article, we want to articulate that experience within the context of how this could impact services and products for businesses and agencies.

Currently, no one can escape the product release of the new tech gadget from Apple. The announcement of the device had already made waves last year and has been officially available for purchase since February 2nd (at least in America). And as if someone pressed a button, a wave of YouTube videos, memes, tech reviews, opinions, and social media posts are now flooding the public, often revealing a skeptical and sometimes mocking view of the new smart glasses.

Throughout history, our relationship with technology has evolved. From primitive tools to today's artificial intelligence, each innovation has shaped our journey. The pandemic has accelerated the digital transformation, which is merging into the virtual transformation. XR or smartglasses can combine physical and digital experiences and, therefore, have the potential to replace the smartphone in a more virtualized world.

The evolution of web technology is exciting and has been driven by the desire for more engaging and complex experiences—from simple HTML content in 2-D to more advanced WebGL experiences in 3-D. However, achieving the necessary performance and quality on mobile devices has proven challenging, making it difficult to deliver truly rich and immersive 3-D web experiences.

The disruptive AI technology forced everybody in this profession to feel enabled or threatened by the new workflows that opened up. For us, it was clear that we wanted to fuse the technology with our roots in creating interactive installations. The possibility of giving users something at hand to form and create their own imagination instantly is vastly inspiring to us. We aimed to define a collaborative workflow between the user and AI, which is guided but still gives enough creative freedom.

Almost every day, a new Metaverse solution is being released. But it's not just the supply and news that's booming; the questions from companies about the new digital and interactive world are also increasing. Our Co-Founder and Managing Partner at Demodern Alexander El-Meligi elaborates on the most frequent questions.

Cloud streaming is set to revolutionise the rendering of images in real time. But what are the advantages and disadvantages of the WebGL alternative?

Last year virtual experiences were in demand like never before. At Demodern we have developed quite a few of them since 2020 – from a virtual event platform over a showroom experience to a live festival space. All of them have in common that they bring their own unique advantages compared to offline events - but what do you need to create a lively online experience?

With the launch of Oculus Quest 2, Facebook has started a new era of VR history. This is reason enough for our Technical Director 3D Jan Beutgen to take a closer look at the VR glasses but to make things even clearer, we travel briefly to the year 2016 for his first VR experience...

Some stories on animal cruelty can be almost unbearable, hard for the viewer to watch and listen to. In our project "Eye to Eye", a conversation with a life-like virtual rabbit takes place, where the user is confronted with hard truths but on a level of personal and sympathetic understanding.