Cloud streaming is set to revolutionise the rendering of images in real time. But what are the advantages and disadvantages of the WebGL alternative?

Last year virtual experiences were in demand like never before. At Demodern we have developed quite a few of them since 2020 – from a virtual event platform over a showroom experience to a live festival space. All of them have in common that they bring their own unique advantages compared to offline events - but what do you need to create a lively online experience?

In collaboration with Converse and the retailer SNIPES, we developed a branded minigame for the social feed of the SNIPES app. Our overall goal was to increase brand awareness among a young, fashion-conscious target group for the new Converse Pro-Leather and ultimately create a gamified path to the SNIPES store.

Demodern — Creative Technologies is responsible for the extensive renewal of Mazda’s FindMyMazda platform, first launched in 2015. Demodern has also developed a photo app for Mazda dealers in cooperation with agency partner Carix.

Hungry? Wanderlust? Both?! How about a tasty pizza with an extra slice of augmented reality - an interactive appetizer, so to speak. The experts for creative technologies are now realizing the rollout of BIG CITY Pizza locations for Nestlé Wagner, in the form of interactive face filters and games, and into the living rooms of everyday consumers.

The edding company is launching a new online platform for the occasion of its 60th anniversary this year. See: www.wall-of-fame.com.

Augmented Reality, as we are all well aware, is rapidly gaining traction in popular culture. Alex, one of our co-founders, sat down with marconomy.de to discuss how the proliferation of AR enabled smartphones is creating unique opportunities in e-commerce and m-commerce.

As our desire for experiences will only grow, brands are more in demand than ever to develop a real added value for their target group at home.

The world is changing and with it, the way we learn. Workshops, trainings, and further education are shifting – due to external influences – more and more into the digital world. Immersive e-learnings and simulations offer advanced interactive and explorative possibilities to learn and simulate using modern technology.

We have developed action-based game controller that are interactive via haptic body movement tracking. Both our custom-built LED balance board and digital grid flooring means no touch screen or secondary devices are needed.