The evolution of web technology is exciting and has been driven by the desire for more engaging and complex experiences—from simple HTML content in 2-D to more advanced WebGL experiences in 3-D. However, achieving the necessary performance and quality on mobile devices has proven challenging, making it difficult to deliver truly rich and immersive 3-D web experiences.

Migros, the largest Swiss retailer, is launching its first digital promotion that connects customers with its physical stores

PwC is driving innovative business and New Work approaches for working in the virtual space / Trusted B2B solution for virtual collaboration with sensitive data / Development in collaboration with the digital agency Demodern

The disruptive AI technology forced everybody in this profession to feel enabled or threatened by the new workflows that opened up. For us, it was clear that we wanted to fuse the technology with our roots in creating interactive installations. The possibility of giving users something at hand to form and create their own imagination instantly is vastly inspiring to us. We aimed to define a collaborative workflow between the user and AI, which is guided but still gives enough creative freedom.

Almost every day, a new Metaverse solution is being released. But it's not just the supply and news that's booming; the questions from companies about the new digital and interactive world are also increasing. Our Co-Founder and Managing Partner at Demodern Alexander El-Meligi elaborates on the most frequent questions.

As part of gamescom 2022 in Cologne, Demodern has collaborated with MINI to create the “world's first driving Metaverse”, eponymously named “The MINIverse”. The brand’s first exploration into the Metaverse focuses on the new MINI Concept Aceman, the concept car released at the end of July 2022, where users are able to drive around in various environments, experiences and games based off the design and features of the new concept vehicle.

Sound. The unseen force. When you stop to think about it, it truly is a magical phenomena. Through the vibrations of tiny particles in the air, human beings can be moved in deeply emotional ways. Our Creative Soundologist Ben Gallagher elaborates on how important and powerful sound can be and how companies can harness it to great effect.

"Raumfabrik" is the name of the concept with which we at Demodern - Creative Technologies have won the pitch for the realization of the VELUX Erlebniswelt. In a landmarked industrial hall in Hamburg, we will create a productive, innovative, hybrid brand and product experience for end customers, craftsmen and architects.

Cloud streaming is set to revolutionise the rendering of images in real time. But what are the advantages and disadvantages of the WebGL alternative?

Last year virtual experiences were in demand like never before. At Demodern we have developed quite a few of them since 2020 – from a virtual event platform over a showroom experience to a live festival space. All of them have in common that they bring their own unique advantages compared to offline events - but what do you need to create a lively online experience?