As part of gamescom 2022 in Cologne, Demodern has collaborated with MINI to create the “world's first driving Metaverse”, eponymously named “The MINIverse”. The brand’s first exploration into the Metaverse focuses on the new MINI Concept Aceman, the concept car released at the end of July 2022, where users are able to drive around in various environments, experiences and games based off the design and features of the new concept vehicle.

Sound. The unseen force. When you stop to think about it, it truly is a magical phenomena. Through the vibrations of tiny particles in the air, human beings can be moved in deeply emotional ways. Our Creative Soundologist Ben Gallagher elaborates on how important and powerful sound can be and how companies can harness it to great effect.

"Raumfabrik" is the name of the concept with which we at Demodern - Creative Technologies have won the pitch for the realization of the VELUX Erlebniswelt. In a landmarked industrial hall in Hamburg, we will create a productive, innovative, hybrid brand and product experience for end customers, craftsmen and architects.

Cloud streaming is set to revolutionise the rendering of images in real time. But what are the advantages and disadvantages of the WebGL alternative?

Last year virtual experiences were in demand like never before. At Demodern we have developed quite a few of them since 2020 – from a virtual event platform over a showroom experience to a live festival space. All of them have in common that they bring their own unique advantages compared to offline events - but what do you need to create a lively online experience?

In collaboration with Converse and the retailer SNIPES, we developed a branded minigame for the social feed of the SNIPES app. Our overall goal was to increase brand awareness among a young, fashion-conscious target group for the new Converse Pro-Leather and ultimately create a gamified path to the SNIPES store.

With competence and the right mindset! At Demodern, we are pleased to announce that we have gained two digital specialists: Anna Pramila Meissner as Director Storytelling and Marisa Ingwersen as Head of Human Resources.

In her job at Demodern, our UX Designer Lea is in contact with Augmented Reality almost on a daily basis. But also for those who don't work in tech, AR is gaining a foothold in their everyday life. How? Social Media. Read about it in her article "Live, raw and augmented".

An inside look into the role of character and environment design for games and digital experiences written by our 3D Artist Leonardo Peñaranda.

Hungry? Wanderlust? Both?! How about a tasty pizza with an extra slice of augmented reality - an interactive appetizer, so to speak. The experts for creative technologies are now realizing the rollout of BIG CITY Pizza locations for Nestlé Wagner, in the form of interactive face filters and games, and into the living rooms of everyday consumers.