Cloud streaming is set to revolutionise the rendering of images in real time. But what are the advantages and disadvantages of the WebGL alternative?

Last year virtual experiences were in demand like never before. At Demodern we have developed quite a few of them since 2020 – from a virtual event platform over a showroom experience to a live festival space. All of them have in common that they bring their own unique advantages compared to offline events - but what do you need to create a lively online experience?

In collaboration with Converse and the retailer SNIPES, we developed a branded minigame for the social feed of the SNIPES app. Our overall goal was to increase brand awareness among a young, fashion-conscious target group for the new Converse Pro-Leather and ultimately create a gamified path to the SNIPES store.

With the launch of Oculus Quest 2, Facebook has started a new era of VR history. This is reason enough for our Technical Director 3D Jan Beutgen to take a closer look at the VR glasses but to make things even clearer, we travel briefly to the year 2016 for his first VR experience...

In her job at Demodern, our UX Designer Lea is in contact with Augmented Reality almost on a daily basis. But also for those who don't work in tech, AR is gaining a foothold in their everyday life. How? Social Media. Read about it in her article "Live, raw and augmented".

An inside look into the role of character and environment design for games and digital experiences written by our 3D Artist Leonardo Peñaranda.

Hungry? Wanderlust? Both?! How about a tasty pizza with an extra slice of augmented reality - an interactive appetizer, so to speak. The experts for creative technologies are now realizing the rollout of BIG CITY Pizza locations for Nestlé Wagner, in the form of interactive face filters and games, and into the living rooms of everyday consumers.

We asked Roberto Hernández aka Bate, who has been inspiring us with his creative 3D artwork and animations for almost two years now, what the role of a 3D Artist is like at Demodern. In this interview, originally published with W&V Tech, he tells us a bit about himself and his work.

The edding company is launching a new online platform for the occasion of its 60th anniversary this year. See: www.wall-of-fame.com.

Augmented Reality, as we are all well aware, is rapidly gaining traction in popular culture. Alex, one of our co-founders, sat down with marconomy.de to discuss how the proliferation of AR enabled smartphones is creating unique opportunities in e-commerce and m-commerce.