In her job at Demodern, our UX Designer Lea is in contact with Augmented Reality almost on a daily basis. But also for those who don't work in tech, AR is gaining a foothold in their everyday life. How? Social Media. Read about it in her article "Live, raw and augmented".

An inside look into the role of character and environment design for games and digital experiences written by our 3D Artist Leonardo Peñaranda.

Hungry? Wanderlust? Both?! How about a tasty pizza with an extra slice of augmented reality - an interactive appetizer, so to speak. The experts for creative technologies are now realizing the rollout of BIG CITY Pizza locations for Nestlé Wagner, in the form of interactive face filters and games, and into the living rooms of everyday consumers.

We asked Roberto Hernández aka Bate, who has been inspiring us with his creative 3D artwork and animations for almost two years now, what the role of a 3D Artist is like at Demodern. In this interview, originally published with W&V Tech, he tells us a bit about himself and his work.

The edding company is launching a new online platform for the occasion of its 60th anniversary this year. See: www.wall-of-fame.com.

Augmented Reality, as we are all well aware, is rapidly gaining traction in popular culture. Alex, one of our co-founders, sat down with marconomy.de to discuss how the proliferation of AR enabled smartphones is creating unique opportunities in e-commerce and m-commerce.

As our desire for experiences will only grow, brands are more in demand than ever to develop a real added value for their target group at home.

The world is changing and with it, the way we learn. Workshops, trainings, and further education are shifting – due to external influences – more and more into the digital world. Immersive e-learnings and simulations offer advanced interactive and explorative possibilities to learn and simulate using modern technology.

Have you ever wanted to turn an iconic artwork into another form of art in itself? We have, with Spark AR, and shared some insights with FWA.

It goes without saying that AR technology is nothing new, dating back 20 years it is in fact old, so why are we not using Augmented Reality on the moon already? Or are we, NASA?