Apple’s Vision Pro - Bitte nicht lachen!Currently, no one can escape the product release of the new tech gadget from Apple. The announcement of the device had already made waves last year and has been officially available for purchase since February 2nd (at least in America). And as if someone pressed a button, a wave of YouTube videos, memes, tech reviews, opinions, and social media posts are now flooding the public, often revealing a skeptical and sometimes mocking view of the new smart glasses.
AR Smartglasses And The Evolution Of Personal Mobile TechnologyThroughout history, our relationship with technology has evolved. From primitive tools to today's artificial intelligence, each innovation has shaped our journey. The pandemic has accelerated the digital transformation, which is merging into the virtual transformation. XR or smartglasses can combine physical and digital experiences and, therefore, have the potential to replace the smartphone in a more virtualized world.
Connecting a Design System through Figma for Real Time Development UpdatesOur created design system is the core pattern library of the SNIPES App. It contains everything from Atoms to Templates in order to build a coherent appearance, but also enfosters team communication through a language that everyone understands. With a priceless value our design system empowers efficiency from the start till end.
From Websites To 3D Worlds: Unlock The Potential Of Immersive Web With WebGPUThe evolution of web technology is exciting and has been driven by the desire for more engaging and complex experiences—from simple HTML content in 2-D to more advanced WebGL experiences in 3-D. However, achieving the necessary performance and quality on mobile devices has proven challenging, making it difficult to deliver truly rich and immersive 3-D web experiences.
Visualizing future concepts with body input and AIThe disruptive AI technology forced everybody in this profession to feel enabled or threatened by the new workflows that opened up. For us, it was clear that we wanted to fuse the technology with our roots in creating interactive installations. The possibility of giving users something at hand to form and create their own imagination instantly is vastly inspiring to us. We aimed to define a collaborative workflow between the user and AI, which is guided but still gives enough creative freedom.
The Power of Sound in Your Brand ExperienceSound. The unseen force. When you stop to think about it, it truly is a magical phenomena. Through the vibrations of tiny particles in the air, human beings can be moved in deeply emotional ways. Our Creative Soundologist Ben Gallagher elaborates on how important and powerful sound can be and how companies can harness it to great effect.
Boosting Brand Awareness - How to use Branded Games the right wayIn collaboration with Converse and the retailer SNIPES, we developed a branded minigame for the social feed of the SNIPES app. Our overall goal was to increase brand awareness among a young, fashion-conscious target group for the new Converse Pro-Leather and ultimately create a gamified path to the SNIPES store.
Live, raw and augmented: Social media as the starting point for AR in our daily life.In her job at Demodern, our UX Designer Lea is in contact with Augmented Reality almost on a daily basis. But also for those who don't work in tech, AR is gaining a foothold in their everyday life. How? Social Media. Read about it in her article "Live, raw and augmented".
Getting users fed with fun: Demodern developed Augmented Reality filters and games for Nestlé Wagner’s Instagram and FacebookHungry? Wanderlust? Both?! How about a tasty pizza with an extra slice of augmented reality - an interactive appetizer, so to speak. The experts for creative technologies are now realizing the rollout of BIG CITY Pizza locations for Nestlé Wagner, in the form of interactive face filters and games, and into the living rooms of everyday consumers.