Boosting Brand Awareness - How to use Branded Games the right wayIn collaboration with Converse and the retailer SNIPES, we developed a branded minigame for the social feed of the SNIPES app. Our overall goal was to increase brand awareness among a young, fashion-conscious target group for the new Converse Pro-Leather and ultimately create a gamified path to the SNIPES store.
Live, raw and augmented: Social media as the starting point for AR in our daily life.In her job at Demodern, our UX Designer Lea is in contact with Augmented Reality almost on a daily basis. But also for those who don't work in tech, AR is gaining a foothold in their everyday life. How? Social Media. Read about it in her article "Live, raw and augmented".
Getting users fed with fun: Demodern developed Augmented Reality filters and games for Nestlé Wagner’s Instagram and FacebookHungry? Wanderlust? Both?! How about a tasty pizza with an extra slice of augmented reality - an interactive appetizer, so to speak. The experts for creative technologies are now realizing the rollout of BIG CITY Pizza locations for Nestlé Wagner, in the form of interactive face filters and games, and into the living rooms of everyday consumers.
What is a 3D Artist doing at Demodern?We asked Roberto Hernández aka Bate, who has been inspiring us with his creative 3D artwork and animations for almost two years now, what the role of a 3D Artist is like at Demodern. In this interview, originally published with W&V Tech, he tells us a bit about himself and his work.
Self-publishing your own mobile game… with ValentinIn the name of our studio philosophy “Push Things Forward”, we love discovering the hidden talents of our colleagues and thought we could highlight some of their creative endeavors from time to time. This time we talked to Valentin, who created a little game called Social DisDancing during Corona remotely.
AR in B2B: Revolution of tradingAugmented Reality, as we are all well aware, is rapidly gaining traction in popular culture. Alex, one of our co-founders, sat down with marconomy.de to discuss how the proliferation of AR enabled smartphones is creating unique opportunities in e-commerce and m-commerce.
Immersive E-Learning and SimulationsThe world is changing and with it, the way we learn. Workshops, trainings, and further education are shifting – due to external influences – more and more into the digital world. Immersive e-learnings and simulations offer advanced interactive and explorative possibilities to learn and simulate using modern technology.