Augmented Reality

We develop perfectly tailor-made augmented reality (AR) solutions. Whether in product design, the automotive sector, the gaming segment or at trade fairs - we design and develop individually fitting AR mobile apps or in future applications for WebAR as well.

We develop perfectly tailor-made augmented reality (AR) solutions. Whether in product design, the automotive sector, the gaming segment or at trade fairs - we design and develop individually fitting AR mobile apps or in future applications for WebAR as well.

Usecases

AR app

Augmented reality apps provide users additional information about their location or objects in their real environment. They can be used in almost every industry and area, and can help to increase productivity and sales or be a nice support for the entertainment and communication sector. Because the features of an AR app are highly dependent on their intended use, they are typically customized applications that we develop for your individual needs.

AR in retail

AR connects reality with additional user-relevant information and worlds. Displays or packaging elements can be experienced in 3D, interactively and flexibly. You do not need any additional equipment because our experts design a configured mobile app for your business model or, in the future, WebAR applications which will reach your customers directly.

Furnishing with AR

Our AR solutions offer a high information density through interactive and animated representations of planned or existing real estate as an AR miniature model. AR applications can also be used as a tool for interactive interior design and can playfully help to increase the customers' imagination, or even replace the manual for their product building.

AR for trade shows

AR offers the maximum benefit of the exhibition space through virtual presentations of products while displaying them in real size. In addition, a presentation of supplementary information with linear or non-linear user guidance via the AR app is possible, which means cost savings through reduced transport costs for trade fair exhibitors.

AR for automotive

AR enhances road safety, guidance and navigation systems, and easy handling of complex data for the driver. Our applications enable faster iterations when planning new vehicles through shorter design times and faster prototyping via AR tools in the work environment.

AR for games

AR games change the familiar environment and everyday life into a new, fantastic gaming experience. With AR technology games working in the context of reality you will get the player off the couch. We develop apps with an edutainment factor, which playfully combine real, historical, fantastic but also serious content with AR functions.

Benefits

Development of individual, innovative solutions

AR campaigns create a positive brand image and an emotional bond with the brand through high interactivity with the users and so the buying decision is no longer controlled solely by the price due to emotions, but the context and the individualization of a moment. Complex products can be presented visually better by the tangible technology and remain longer in the consumer's memory or are recognized faster.

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Free technology choice and configuration

The center of the development of augmented reality solutions are environments such as Google ARCore and Apple ARKit, which make the solution suitable for the mass market. Each device pushes the technology forward, the more the better the hardware is developed. Increasingly, large software companies jump on the bandwagon and develop platforms that are also AR-enabled and independent of special hardware on the smartphone.

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Experience reality differently

Augmented reality gives businesses and their customers the chance to experience things in a different way by seamlessly connecting digital data to the physical world. Businesses become more effective as they spend less time and money on specific tasks, while increasing customer satisfaction and loyalty.

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Key Features

Features

Here you will find the features and options that support our augmented reality solutions. There are numerous possibilities for combination. We design each application specifically for the respective use case or business goal and recommend an ideal setup.

Augmented reality browser

AR platforms are named AR browser based on their functionality. In addition to standardized AR features, they often have development tools to easily create and manage content.

Augmented reality

The range of possible AR display formats reaches from simple text overlays to embedded video and audio files, 360 ° panorama and 360 ° turn-around displays, to animated 2D and 3D content.

Devices for AR / MR

Augmented reality (AR) applications require devices with a complex composition of hardware modules (smart devices). The first devices of this kind were smartphones, followed by tablets or Apple's iPad.

Smartglasses

In 2012, Google introduced its "Google Glass" project, and while it was not the only smartglasses proxy at that time, it gained the most attention through its marketing and feature setting.

AR headsets

Headsets equipped with more advanced technologies and extensive sensor technology have caught the attention of the emerging developer community (such as HoloLens, Meta2, Magic Leap).

2D image marker / tracking marker

Image markers or tracking markers usually designate an image that is stored in an AR app or the underlying cloud service for comparison. The adjustment is usually carried out via the evaluation of light-dark values ​​in the image and provides so-called "image features" as contrast points.

3D object detection

With 3D object recognition, 2D image markers can not only be replaced, but also more complex use cases can be implemented. Instead of a 2D image reference, a 3D volume reference is stored in the system.

SLAM

Simultaneous Localization And Mapping is a combination of different software solutions that have the overarching goal of enabling the terminal to capture the environment and orientation in the initially "unknown" space.

Visual Inertial Odometry (VIO)

"Visual Inertial Odometry" is a technique that uses data from a camera and position and acceleration data to determine the position, orientation, and movement of a device in space.

Location Based Service (LBS)

As a location-based service, AR Apps display relevant information for the current location of the user. For this purpose, the position of the user is determined via GPS and stored content is loaded in a defined perimeter of its position.

Augmented Reality SDK

AR SDKs provide the AR app developer basic technologies and tools for creating AR solutions. They contain important basic functions, such as image or object recognition, SLAM technologies and various software algorithms.

ARKit

With ARKit developers can create highly detailed AR experiences for iPad and iPhone. In environments captured through the device, animated 3D virtual texts, objects and characters can be added.

ARCore

ARCore is a platform for creating augmented reality apps on Android. ARCore uses three key technologies to connect virtual content with the real world, as visible through your phone's camera.

vuforia

Vuforia is an augmented reality software development kit (SDK) for mobile devices that can be used to create augmented reality applications. Computer Vision technology identifies and tracks predictable images and simple 3D objects in real time.

Wikitude

The Wikitude (World Browser) is an augmented reality software for mobile devices, which was released in October 2008 as freeware. Wikitude is the first mobile app on a location-based approach for augmented reality (AR).

VIVAR

VIVAR is a mobile remote AR support service that makes you share and communicate on-the-spot situations through video calls.

ARToolKit

The world's mostly used tracking library for augmented reality. All the tools required to create innovative AR applications have been released under LGPL 3.0.

Microsoft Hololens

Microsoft Hololens is a wireless glass that works independently. The user fully perceives the real world and interacts with virtually familiar objects via gesture control.

WebAR

Google recently announced that it will bring AR technology into desktop and mobile browsers. Users can interact with 3D objects and place these objects directly from the browser into their own environment without having to start an AR-specific application.

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