Digital transformation at IKEA - and we are all in
For IKEA, we created a high-definition, interactive showroom that uses the immersive power of virtual reality to offer an innovative 3D product experience. With new ways of exploration and visualization, customers can bring IKEA rooms to life – opening their mind and home to new possibilities.
Showroom of the new generation
t3n has has dedicated the topic digital transformation 5 pages in the current edition. "Köttbular aus dem 3D-Drucker" is absolutely readable and informative!
We are happy to play a crucial role in this development and are currently working on an even better version of the VR application that will make the product and brand world of IKEA emotionally tangible. Countless configuration options enable the personalization of the products, which you can put on a notepad and then buy directly in the online shop.
The application will become an integral part of the Consumer Journey in selected German IKEA stores from 2018 and will also be available in the Oculus store. So stay tuned!
Here is a little taste of the IKEA Virtual Interior Designer Vol. 2: