RISE

Leveling up social awareness

For the American non-profit organization Rise, we developed a mobile endless running game to raise awareness for social justice and inspire the sports community to take action against discrimination. With the game, Rise aims to grow its community and appeal to a young audience. In cooperation with marketing agency OBE we created a game concept that educates while putting the fun of play first. Along the way, users will rise through the world of sport, while meeting allies and learning to take action in the face of discrimination.

Together We Rise - game principle

The name says it all - rise up until you reach the finishing line! With the help of Spark, the brave mascot, users travel through the world of Rise while collecting as many lights as they can to become stronger and ascend higher. Special collectibles of athletes serve as power-ups, while mean clouds of discrimination can let the players slow down or even fall. To get to the finishing line, players pass through 6 levels and answer quiz questions related to social skills that will help them rise up against discrimination.

Serious Gaming

Rise's mission is to educate the sports community about discrimination and empower them for social justice and racial equity. With the game educational contents now get a special place. The questions placed throughout the game relate to six important social skills that can help users to overcome discrimination in real-life. In the game gaining those skills will provide the player with extra benefits as a positive amplifier for learning. For instance, knowing the right answer to a skill involving teamwork, lets the player continue with a magnet that attracts all the lights. Gaining the skill of perspective taking gives the user the power to turn problems into opportunities and, in the game, turn clouds into lights.

Messages delivered by athletes

Throughout the game users can collect athlete cards that function as power-ups and help to reach the next level. Those athletes are champions of change and have triumphed despite discrimination. Each athlete card carries an inspiring message that users can call up at the end of the game, either in the form of a video or a story.

RISE

Leveling up social awareness