Bosch Home Appliances

Real-time 3D product journey

For Bosch Home Appliances' world premiere of their new “Cookit”, its game changing features were brought to life for an exclusive virtual tour before public release. Packed full of interactive infotainment, we developed a real-time application that showcased all device advantages at the IFA Berlin ’19 trade show.

Life-like shaders and cinematic narrative

Infotainment in 4K

Integrated into the highly anticipated exhibition unveiling conceived by brand experience agency Avantgarde, the application enabled interactive deep dives into Cookit’s competitive innovations across three touch-tables. Story driven camera transitions showcased the many functions, while premium quality materials shone bright — elevating the overall presentation of the connected device.

Infotainment in 4K

Highly interactive exploration

The experience concept delivers a close connection to real use cases with a virtual ‘try before you buy’ approach to excite the press of the culinary industry. Idle mode launches three overarching features, each ready with dedicated interaction behaviours, all staged inside a minimalistic studio kitchen environment that evokes both luxury and homely.

Seamless user flows built in Unity3D

All product USPs are connected to and around the product, with one fluid motion between each section resulting in a singularly connected browsing experience. A key highlight was the multi-levelled interaction path that equally enables both high-level infotainment and detailed walkthroughs. Additionally, playful micro interactions increased engagement rate with their element of surprise, triggering captivating animations and camera sequences.

Bosch Home Appliances

Real-time 3D product journey