3D Product Journey
For Bosch Home Appliances' world premiere of their new “Cookit”, its game changing features were brought to life for an exclusive virtual tour before public release. Packed full of interactive infotainment, we developed a real-time application that showcased all device advantages at the IFA Berlin ’19 trade show. Following the events success, the experience was then adapted for iPad to enrich internal training and communication in anticipation of bringing the device to market.
Life-like shaders and cinematic narrative
Infotainment in 4K
Integrated into the highly anticipated exhibition unveiling conceived by brand experience agency Avantgarde, the application enabled interactive deep dives into Cookit’s competitive innovations across three touch-tables. Story driven camera transitions showcased the many functions, while premium quality materials shone bright — elevating the overall presentation of the connected device.
Highly interactive exploration
The experience concept delivers a close connection to real use cases with a virtual ‘try before you buy’ approach to excite the press of the culinary industry. Idle mode launches three overarching features, each ready with dedicated interaction behaviours, all staged inside a minimalistic studio kitchen environment that evokes both luxury and homely.
iPad adaptation for staff sales and training
After IFA’s success, Avantgarde approached us to extend the virtual Cookit experience to an iPad application, for use by Bosch Home Appliances employees. This enabled a second life outside of the trade show environment, with an added integration of a CMS system for self-sustainable maintenance internally. The new feature will allow simple content updates, for any product iterations that roll out as the Cookit gets closer to market release.
We opened up our Unity3D development pipeline to optimise the models and user interface, from a high-GPU experience to a portable device. Thanks to our current workflow, the original setup was confidently repurposed for use on iPad, without a high investment of any critical rebuilding. Now utilised for staff training, the real-time 3D product journey has been made remotely accessible, proving the future-proof and scalable nature of our interactive application.
A hero kitchen appliance under the (3D) spotlight
For the public's first look at Cookit's design, we strived to provide the truest photorealistic representation inside Unity3D using a new High Definition Render Pipeline (HDRP) together with physically accurate materials and shaders to recreate plastics and metals with natural reflections. This dedication made it imperative that the Cookit remained centre-stage and any secondary content took a respective step back.
