AI-Powered Sales Training – Scalable, Personalized, Always Available

Our AI-driven sales training solution enables realistic communication scenarios – from initial outreach to closing the deal. Sales teams can practice conversations and emails as often as needed, receive instant feedback, and continuously improve their skills. All content is fully adaptable to your products, target audiences, and markets. The system works seamlessly across all major devices – scalable, personalized, and fully GDPR-compliant.

Persona-Based and Measurable

Practice Customer Conversations with AI

Our AI-powered sales training platform simulates realistic customer interactions via phone, email, and in-person meetings. The virtual personas are based on the Structogram® model, which distinguishes different personality types using neuroscientific principles. This enables users to train specifically for emotional, rational, or security-oriented customer types – in a practical, varied, and repeatable way. Each interaction is analyzed and evaluated, with instant feedback on communication style, argumentation, and target group alignment. The system is scalable, device-independent, and can be repeated as often as needed – ideal for modern, continuous sales enablement.

Immersive Practice

Real Conversations in a Virtual Environment

Our VR module places users in a true-to-life conversation setting – spatially, visually, and emotionally. Instead of passive e-learning, they experience active sales dialogues in a realistic environment: with spatial audio, direct eye contact, and non-verbal cues. This immersive format enhances focus, reduces distractions, and leads to significantly better preparation for real customer interactions. The conversations feel like actual meetings – complete with opportunities, challenges, and real-world pressure.

Data-Driven, Targeted, Effective

Instant Feedback

After each training session, the AI analyzes every aspect of the interaction: Which communication channel was chosen – email, call, or in-person? Was the personality type addressed appropriately? Did tone, argumentation, and timing fit the situation? Beyond factual accuracy, the system also evaluates linguistic nuances, structure, and the overall impact of the message. Feedback is immediate, detailed, and aligned with the learning objectives of each exercise. This creates an effective training loop where every interaction contributes to measurable improvement.

Learning Potentials

Our system offers a wide range of learning opportunities – from conducting persuasive consultations and explaining complex products to handling objections and improving rhetorical skills. Users can train cross-selling techniques, practice negotiation strategies, and simulate high-stakes customer conversations in a realistic environment. Whether it’s perfecting sales pitches, delivering product presentations, or navigating compliance-related discussions – every scenario is purposefully practiced and supported by direct feedback.

How It Works – Tailored Training in Just a Few Steps

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Needs Analysis

Define target groups, personas, and use cases

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Customizing

Configure content and personas in the backend

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Launch Training

Run simulations via web, app, or VR

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Evaluation & Optimization

AI feedback, performance analysis, next steps

It all starts with a simple question: What exactly should be trained? Whether it’s product knowledge, objection handling, or conversation openers – we work with each client to define clear training goals and develop custom learning paths. This includes identifying target audiences, creating realistic customer personas (e.g., based on the Structogram® model), and selecting the appropriate communication channels. In the next step, content, dialogue flows, and response logic are integrated into the system, and the AI is trained accordingly. The final stage is the technical rollout – on VR headsets, mobile devices, or desktop platforms. The result is a practical, tailored training system that can be deployed immediately and refined over time.

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Frequently Asked Questions about our AI Training Solutions

How customized can the training be for our products and target audiences?
Our solution is fully tailored to your needs. Together, we define your sales goals, target audiences, and product content. Based on this, we develop individual training paths and realistic personas that reflect your markets and communication requirements.
Can we define our own personas and conversation scenarios?
Yes. We collaborate with you to design realistic customer types – for example, using the Structogram® personality model. These personas shape tone, expectations, and behavior in the training. Conversation flows can be fully customized and adjusted at any time.
Do our employees need special hardware for the VR training?
For the VR version, we recommend standard headsets like Meta Quest or Pico. However, the application is modular – the same content can also be accessed via desktop or mobile app if no VR hardware is available.
Is the training also usable without a VR headset?
Absolutely. Our system runs on all major devices. Training can be completed via desktop, laptop, or smartphone – using simulated video calls or written interactions. VR is optional, but ideal for immersive role-playing and high-focus scenarios.
How long does it take to implement and go live?
It depends on the scope. Initial custom modules are typically ready within 4 to 6 weeks. The process includes defining training goals, developing personas, integrating content, and setting up the technical environment.
How is communication behavior analyzed and evaluated?
The AI analyzes conversation structure, word choice, argumentation, tone, timing, and how well the response matches the target persona. After each session, users receive detailed feedback – including specific recommendations for improvement.
What happens to the training data – is the system GDPR-compliant?
Yes. No personal data is stored. All evaluations are anonymous and run on GDPR-compliant infrastructure. On-premise hosting is also possible if required.
How scalable is the system for large teams or multiple locations?
The platform is modular and multi-tenant capable. It scales easily across departments, global teams, and multiple regions – with centralized or localized control options.
Which languages are supported?
The interface is currently available in German and English, but can be extended to additional languages upon request. The AI itself is language-agnostic and already capable of communicating in virtually any language worldwide – making it suitable for international teams and global markets.
Can this be used for non-sales scenarios such as onboarding or customer support
Yes. The platform is content-agnostic and flexible. It can also be used for onboarding, internal communication training, service situations, conflict resolution, or compliance topics.
How often can users repeat the training? Are there additional costs per session?
Trainings can be repeated as often as needed – with no additional costs per use. That’s one of the key advantages over traditional coaching: users can train at their own pace and continuously improve.
Can we connect the training to our existing LMS?
Yes. Integration with most LMS platforms is possible via standard protocols like SCORM or xAPI. We’ll assess compatibility and implementation details during the project setup phas
How is this different from traditional e-learning or sales coaching?
Unlike passive e-learning or one-time coaching sessions, our solution offers real interaction, contextual response, and individualized feedback. Users actively engage, make decisions, and simulate real conversations – with real-time analysis. The result is a dynamic, hands-on learning loop that adapts to your real-world challenges.
What does a typical project look like – from start to rollout?
We begin with a joint workshop to define your training objectives. Then we develop personas, conversation logic, and relevant content. After training the AI and setting up the platform, we deploy the system on your preferred devices. In most cases, the first training modules can go live within a few weeks.

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