Speed has changed the game
The CR7 Digital Lookbook is a web-based multi-device application that was created for the market launch of the new CR7 collection. It is an interactive and animated version of the classic collection catalogue that is given to customers, retailers and e-commerce partners for advertising purposes.
Entertainment and conversion
The benefit of digital collection lookbooks lies not only in the presentation and enhanced content, but also in the fact that the products they are advertising can be purchased directly and without any hurdles.
A Web App