Interprint

Service Platform

Interprint is an internationally operating group of companies in the décor production sector. Since the beginning of 2014 we are working together with the company on the optimization of the internal and external communication processes. The first visible result is the relaunch of the current website. After an initial research and analysis of the status quo, we developed an integrated strategy, according to which the company will adapt their communication based on future digital requirements. A close partnership developed, which enabled us to accompany Interprint on their digitalisation journey.

New service structure

Together with the client we developed a “service platform”, precisely tailored to the needs of Interprint’s B2B-dominated user groups. Our goal was to bring together the touchpoints from the analogue communication environment with the previously barely used digital contact points. The result is a brand new, coordinated service structure that combines self-service offers with personal consultation, translating the added value into an improved quality of consultation for the customer.

Digital brand vision

The starting point of the concept development was the brand vision we formulated together with Interprint in order to provide a digital product experience for the customer, as well as consolidating its position as a strong, leading, trend-setting partner in the surface solution industry. Our mission was to make information easily accessible and to generate a comprehensive service experience that goes beyond a differentiation of digital and analogue communication.

Digital brand vision

Tools to address specific requirements

The centrepiece of the service platform are specific tools that the visitors can use to interact with Interprint’s portfolio. We interlinked contents that are logically grouped, focusing on three components: information-based content, specific product consultation and inspiring trend presentations. In terms of the service quality and individual consultation it was important that all components lead to direct customer contact at decisive points within the website structure.

The right toolbox

To identify the right customised tools, we created detailed touchpoint analyses, developed personas, deduced user scenarios and presented them in page plans and then in wireframes. Only the close interaction with the client and the permanent cooperation of our various technical teams in this project enabled the seamless integration of the tools into the service platform.

Tablet-first

The Interprint sales team uses tablets: in customer meetings as well as obviously at trade shows and events. This makes the employees important ambassadors and catalysts for the way that customers perceive the brand. There are also playful presentations on touchscreens, which can be made directly available to customers at tradeshows.
In order to do justice to this direct rapport with the customer, we decided on a “tablet-first approach”. For us, this was the reference point for the correct scaling of contents, the so-called viewport and the interaction paradigms. Direct access to the most important functions, the touch optimisation of all interaction elements and a clear prioritisation of the navigation structure had a particular influence on the overall results. This then formed the basis for the desktop and mobile versions.

Moving surface

We refer to the visual transfer of the characteristic haptic of the décor prints from the physical world into the digital space as the “moving surface” approach. For this we used different overlapping layers that shift in relation to each other when displayed on a tablet or smartphone. At a desktop computer the visitor triggers this reaction with the mouse cursor.

Tablet-first
Digital evolution

Over the course of a smooth digital brand transformation we reinterpreted important CD elements. Due to the variety of devices the visuals were also showcased in smaller formats, a stand-alone icon library developed and a set of characteristic fonts designed.

Interprint

Service Platform