edding

The Wall of Fame: Relaunch

With the new Wall of Fame, edding reopens their international hub for creative expression and inspiration. A digital canvas that gives everyone a platform to make their mark and immortalize themselves alongside the strokes of other artists and creatives in real-time. At home or on the go – modern web technology guarantees an exciting product experience that gives stage to the brand through the stories and expressions of its fans.

Open Video

Paper to Pixels

A marker doesn’t have to be a boring, pragmatic tool. It can also empower people to discover the joy of their creativity. Each edding proves that, and the brand wanted the world to experience this power of expression first-hand. The challenge: Bring that tangible product feeling to life through the web so that it can resonate with anyone, anywhere.

Feel the Fame

In order to create an impactful virtual product experience, we couldn’t just focus on the physics of it. We had to treat expression as more than an output. It had to be part of a constant exchange that encourages collaboration and feedback in order to bring the product to life and foster individual validation. One that demonstrates the might of an edding by instilling a sense of fame.

Feel the Fame

A Wall that Brings the World Together

Walls don’t have to divide, they can be a canvas that brings people together. A stage for everyone to express themselves. A living story awash with colors and powerful phrases, doodles and impressive murals. A place where creativity is celebrated and marks are made. The Wall of Fame reclaims walls for good.

Art-First

Personal expression is at the center of the experience. After all, it’s not the extra large logo that makes you fall in love with something like a marker – it’s the creative joy that the marker gives you. That’s why we took a very subtle approach when it comes to interface design and brand communication. Besides a few obligatory buttons, it’s just you, your art and your virtual edding.

An Endless Story of Strokes

As more and more people leave their mark, the limited canvas space naturally fosters a creative exchange among artists. The Wall of Fame is not just live – it is alive with individual show-offs, creative collaborations and artsy arguments. It cultivates the joy of individual expression through shared creation. Only at certain thresholds does the wall – and thus the canvas – grow to keep the conversation going. The result is a collective story told through thousands of individual expressions, and an endless artwork that evolves with every stroke.

An Endless Story of Strokes
17 Strokes per Second

Within just one month, doodlers and illustrators turned an initially white wall into an inspirational story made up of thousands of artworks. It engages visitors both actively and passively around the edding brand and what it stands for: the power of expression.

edding

The Wall of Fame: Relaunch