Luxury Watch eCommerce App
For CHRONEXT, the premier digital platform for buying and selling new, pre-owned and vintage luxury watches, we teamed up with their in-house tech team to develop the iOS CHRONEXT App. The premium app, designed by Silberpuls GmbH, makes browsing favourite watches more joyful and accessible to everyone no matter where they are. To ensure a high quality product, ready for markets, we made use of state-of-the-art technology and enriched the app with an extensive motion concept.
Demonstrating function with motion
We developed a set of transitions and animations that help users to orientate better within the app. The transition from product tile to product detail page for instance explains how the two elements are hierarchically interconnected. For each animation we carefully considered the choreography of elements, the speed and easing curves. Motion is there to enhance the app by drawing the user's attention to what's important without putting itself first. With the motion library CHRONEXT now has a tool at hand to add motion to the app for future components.
Animations to shape the corporate design
CHRONEXT offer their customers a unique service including the guaranteed authentication of every single watch, free try-ons in CHRONEXT lounges world wide as well as insured shippings and returns. To help better explain the company’s service and offering to customers, we designed animated illustrations. Animated CHRONEXT's minimalist visual design language becomes fresher and friendlier. Small animations can be found throughout the app to make the user’s journey more delightful. Starting with the intro animation that awaits users anytime they open the app, to micro animations providing feedback for important user interactions and making the experience more vivid and rewarding.
The app is available in the iOS App store for all iPhone users worldwide since September 2022. The app supports localized contents and can be easily managed via the content management system.