Virtual Reality Car Configurator
A new generation of In-Store configuratiors allows to make products explorable in a new dimension. To show off how well a configurator can be ported to Virtual Reality, we created an intuitive car configurator experience for Mazda.
Popup Virtual Reality Experience
Due to the modular nature, the virtual reality experience can be installed indoors at dealers but also as a pop-up store locations on temporary events and trade-shows. The virtual reality configurator supports the car dealers function as a consultant and achieves a long lasting memory of the experience. Integrating existing ERP systems, handling lead management etc. are options which can extend the experience.
An easy to use interface allows to perform different modifications of the car and the environment. This version allows to view different models, colors, wheels and switch between day and light mode.