Augmented reality experiences

We develop immersive augmented reality solutions that are perfectly tailored to your requirements – from interactive brand experiences and product visualisation to smart training and consulting tools. Whether for trade fairs and events, e-commerce, gaming or industrial applications, we provide strategic advice, design creative concepts and implement customised AR experiences – as apps, WebAR or for spatial platforms such as Apple Vision Pro.

We develop immersive augmented reality solutions that are perfectly tailored to your requirements – from interactive brand experiences and product visualisation to smart training and consulting tools. Whether for trade fairs and events, e-commerce, gaming or industrial applications, we provide strategic advice, design creative concepts and implement customised AR experiences – as apps, WebAR or for spatial platforms such as Apple Vision Pro.

Usecases

AR for trade fairs, events and interactive product presentations

Augmented reality at trade fairs: attention, interaction and lasting impressions. AR turns trade fair appearances into an immersive experience. Whether as a playful introduction via branded games, for product presentations with interactive 3D models or for individual configurations in real time – AR attracts visitors, activates target groups and creates lasting brand moments. (Projects: BD Rowa Trade Fair, Scheidt & Bachmann XR, ERGO VR Consulting, Pringles Game)

Augmented reality for marketing and brand activation

Brand experiences reimagined: interactive campaigns with AR. Augmented reality creates emotional brand experiences that touch, surprise and go viral. From immersive product stories to interactive social campaigns, AR is becoming a tool for attracting attention, building brand loyalty and achieving organic reach across all channels. (Projects: NIVEA, Pringles, RAJA, Wagner SocialAR, Eintracht Frankfurt)

Augmented reality for product visualisation & e-commerce

Experience products in 3D: AR as a sales booster in online retail AR is revolutionising digital commerce: products become real, customisable and spatially tangible. Whether furniture, fashion or complex devices – with AR, users can place products directly in their environment, configure variants or experience functions in space. (Projects: SCHÖNER WOHNEN, BD Rowa, AR Fashion Assist, AR Table Planner)

AR for sales & immersive consulting

Sales processes redefined – through mixed reality consulting. AR makes complex products and services understandable and presents them in a compelling way. AR supports the sales process through immersive consulting experiences, interactive tools at trade fairs or in direct customer dialogue – with real-time data, configuration and storytelling. (Projects: ERGO VR, Scheidt & Bachmann, BD Rowa, WITOL)

AR training & interactive step-by-step instructions

Assembly, training, support – AR explains what really matters. AR facilitates training, assembly and onboarding with intuitive step-by-step instructions in the room. Whether for DIY applications or complex industrial setups, AR makes processes easier to understand, reduces errors and improves quality in training, support and service. (Projects: AR Build Assist, WITOL, ERGO Beratung)

AR for education, awareness and sustainability

Conveying knowledge with impact – through immersive AR experiences. AR makes knowledge visible – emotionally, playfully and sustainably. Whether environmental education, child-friendly content or interactive information – AR creates proximity and understanding for complex topics in an intuitive way. (Projects: WWF, NIVEA, RAJA)

WebAR & Spatial Experiences

Accessible AR solutions – directly in the browser or on headsets. AR is becoming the natural interface between the real and digital worlds – mobile, web-based or on headsets. Whether WebAR, Vision Pro or AI-supported consulting: new interfaces enable personalised, location-based and seamless experiences – for commerce, marketing or product use. (Projects: BD Rowa WebAR, Costa Coffee WebAR, Pringles WebAR, SCHÖNER WOHNEN app, AR Table Planner)

Related Cases

    Scheidt & Bachmann - Interactive Trade Show Experience in Mixed Reality

    By leveraging mixed reality technology, we have developed an immersive product experience that vividly showcases the functionality and processes of S&B products to customers.

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    ERGO - Live Consulting in Virtual Reality

    With ERGO VR, insurance consultation becomes an exciting experience. Through immersive storytelling and face-tracking technology the experience helps customers to identify the most suitable insurance product.

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    AR Christmas Experience

    For the international coffeehouse chain Costa Coffee, we developed a unique augmented reality experience for their 2021 Christmas campaign in collaboration with Jones Knowles Ritchie. Five little festive characters that decorate the to-go cups now come alive for customers worldwide through their smartphones via a QR code and WebAR technology.

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    SWF - AR Colour Visualiser

    SCHÖNER WOHNEN-Farbe, one of the leading brands for trending wall colours and designs at home, approached us to create an intersection between inspiration and renovation with a new AR visualiser app that makes decision making simple for DIY'ers and interior designers alike.

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    Nivi’s World AR storytelling app

    For NIVEA, we created Nivi’s World: A benchmark AR storytelling app for kids and their parents. A little space explorer crash-landed on planet earth. Parents and kids unite on a mission to help it make its way home.

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    WWF Native Wildlife AR

    WWF is accompanying wild animals that were once extinct in Germany on their way back. To support this mission of one of the largest international non-governmental organziations for wilderness preservation, we at Demodern developed a WebAR application to raise awareness about the endangered animals.

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    BIG CITY Pizza: SocialAR

    A boundary pushing brand experience that introduces Wagner’s BIG CITY Pizza with AR and social media to take engagement and interaction to a new level.

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    KELLOGG'S Zimmys® in AR

    For the product launch of Kellogg's Zimmys® we brought the latest character of the Kellogg's family into consumers homes – in Augmented Reality. Whether on your breakfast table or on social media channels, Zimmy is playfully and emotionally connecting the user to the brand.

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    WebAR at Demodern

    We develop custom augmented reality (AR) solutions for the web browser. Whether furnishing, product design, automotive, gaming or trade fairs - we design and develop tailor-made AR mobile apps and coming WebAR applications for every sector.

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    Bauhaus100 Facefilter

    On occasion of the 100 years celebration of the Bauhaus movement, we created an augmented reality campaign for the German National Tourist Board. A series of face filters pay homage to the aesthetic heritage of the founding members, re-interpreting their artworks through the lens of new technologies.

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    WITOL® – AR Automotive Exploration copy

    A unique Augmented Reality application that stages the diverse use cases of Witol, an innovative fastening system utilised in the vehicle assembly process worldwide.

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    AR Table Planner

    Online shopping has conquered all product categories and triggered a dramatic shift in traditional retail. Customers are used to research, browse, configure and buy without ever seeing or touching the real product. Spatial Computing and Augmented Reality are taking the retail experience to the next level.

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    Deutsche Börse x Eintracht Frankfurt - Augmented Reality Experience

    What do you do when 20,000 fans of the football club Eintracht Frankfurt spend a day at the stadium for the seasonal opening, but the team is not there? The players appear virtually.

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    AR Game with track recognition

    With the launch of iOS 11 we got curious and wanted to create our own little fun AR game. We love muscle cars and the 80s and cactuses and ARcade games and the answer was ARiZONA RATTLESNAKE.

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    AR Build Assist

    Augmented Reality redefines classic instruction manuals—becoming an enabler for successful furniture assembly.

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    AR Fashion Assist

    With our AR Fashion Assist prototype we are extending the product visualization in e-commerce to a new dimension. Customers can place, explore and individualize fashion products in 3D in their own environment.

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Benefits

Development of individual, innovative solutions

AR campaigns create a positive brand image and an emotional bond with the brand through high interactivity with the users and so the buying decision is no longer controlled solely by the price due to emotions, but the context and the individualization of a moment. Complex products can be presented visually better by the tangible technology and remain longer in the consumer's memory or are recognized faster.

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Free technology choice and configuration

The center of the development of augmented reality solutions are environments such as Google ARCore and Apple ARKit, which make the solution suitable for the mass market. Each device pushes the technology forward, the more the better the hardware is developed. Increasingly, large software companies jump on the bandwagon and develop platforms that are also AR-enabled and independent of special hardware on the smartphone.

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Experience reality differently

Augmented reality gives businesses and their customers the chance to experience things in a different way by seamlessly connecting digital data to the physical world. Businesses become more effective as they spend less time and money on specific tasks, while increasing customer satisfaction and loyalty.

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Key Features

Features

Here you will find the features and options that support our augmented reality solutions. There are numerous possibilities for combination. We design each application specifically for the respective use case or business goal and recommend an ideal setup.

Augmented reality browser

AR platforms are named AR browser based on their functionality. In addition to standardized AR features, they often have development tools to easily create and manage content.

Augmented reality

The range of possible AR display formats reaches from simple text overlays to embedded video and audio files, 360 ° panorama and 360 ° turn-around displays, to animated 2D and 3D content.

Devices for AR / MR

Augmented reality (AR) applications require devices with a complex composition of hardware modules (smart devices). The first devices of this kind were smartphones, followed by tablets or Apple's iPad.

Smartglasses

In 2012, Google introduced its "Google Glass" project, and while it was not the only smartglasses proxy at that time, it gained the most attention through its marketing and feature setting.

AR headsets

Headsets equipped with more advanced technologies and extensive sensor technology have caught the attention of the emerging developer community (such as HoloLens, Meta2, Magic Leap).

2D image marker / tracking marker

Image markers or tracking markers usually designate an image that is stored in an AR app or the underlying cloud service for comparison. The adjustment is usually carried out via the evaluation of light-dark values ​​in the image and provides so-called "image features" as contrast points.

3D object detection

With 3D object recognition, 2D image markers can not only be replaced, but also more complex use cases can be implemented. Instead of a 2D image reference, a 3D volume reference is stored in the system.

SLAM

Simultaneous Localization And Mapping is a combination of different software solutions that have the overarching goal of enabling the terminal to capture the environment and orientation in the initially "unknown" space.

Visual Inertial Odometry (VIO)

"Visual Inertial Odometry" is a technique that uses data from a camera and position and acceleration data to determine the position, orientation, and movement of a device in space.

Location Based Service (LBS)

As a location-based service, AR Apps display relevant information for the current location of the user. For this purpose, the position of the user is determined via GPS and stored content is loaded in a defined perimeter of its position.

Augmented Reality SDK

AR SDKs provide the AR app developer basic technologies and tools for creating AR solutions. They contain important basic functions, such as image or object recognition, SLAM technologies and various software algorithms.

ARKit

With ARKit developers can create highly detailed AR experiences for iPad and iPhone. In environments captured through the device, animated 3D virtual texts, objects and characters can be added.

ARCore

ARCore is a platform for creating augmented reality apps on Android. ARCore uses three key technologies to connect virtual content with the real world, as visible through your phone's camera.

vuforia

Vuforia is an augmented reality software development kit (SDK) for mobile devices that can be used to create augmented reality applications. Computer Vision technology identifies and tracks predictable images and simple 3D objects in real time.

Wikitude

The Wikitude (World Browser) is an augmented reality software for mobile devices, which was released in October 2008 as freeware. Wikitude is the first mobile app on a location-based approach for augmented reality (AR).

VIVAR

VIVAR is a mobile remote AR support service that makes you share and communicate on-the-spot situations through video calls.

ARToolKit

The world's mostly used tracking library for augmented reality. All the tools required to create innovative AR applications have been released under LGPL 3.0.

Microsoft Hololens

Microsoft Hololens is a wireless glass that works independently. The user fully perceives the real world and interacts with virtually familiar objects via gesture control.

WebAR

Google recently announced that it will bring AR technology into desktop and mobile browsers. Users can interact with 3D objects and place these objects directly from the browser into their own environment without having to start an AR-specific application.

Contact

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Our Services

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