Case Study

AR Table Planner

Online shopping has conquered all product categories and triggered a dramatic shift in traditional retail. Customers are used to research, browse, configure and buy without ever seeing or touching the real product. In the fields of home decoration and interior styling, a category previously presented via spectacular room sets and store window installations, the possibilities of Spatial Computing, in this case Augmented Reality, are the pathway for new distribution channels and extended customer segments.

Stimulation through simulation

While overwhelmed by options and crowded shelves in department stores, the AR Table Planner closes the imagination gap. By placing the products virtually in the own home environment, users can explore product combinations and style their table for any occasion or life changing moment.

Stimulation through simulation

The perfect home

Customers can simulate how the products will look at home, how to combine them with existing tableware and decoration objects and how to perfectly match their selection with the existing interior concept before checking out. The app speeds up the purchase decision process by offering guidance through interior expertise, curated blog articles and a AI based recommendation engine.

Conversational Interface

Users are guided by a conversational interface to define their individual needs and concrete occasion. While placing the products, helpful tips and appropriate content such as tutorials, recipes or etiquette rules appear.

Curated collections

A wide spectrum of collections is curated and presented via pre-styled design proposals. The user can freely mix and match collections or choose pre-configured sets. The final selection of products can be ordered directly in the app or borrowed for a special occasion.

Social extension

Users can create a virtual snapshot of the final result and invite dinner guests by adding virtual place cards with their guests’ names.

High-end 3D models and renderings

The items are scanned and transformed into low-polygon 3D models that allow high quality textures with minimal loading times. Objects can be zoomed in to explore the delicate decors and glossy reflections in detail. Decorative objects like plants and food have been added to create an aspiring tableware moment that is visually appealing and as authentic as possible.

By the way...

The AR Table Planner App is ideal for the B2B area: Wedding planners, restaurants, cafés and start-ups in the catering and hotel industry as well as conference planners. Trade fair and event organizers can order a personalized edition of the application.

Case Study

AR Table Planner