Digital Retail Applications
We connect the offline point of sale with the digital world and turn consumers into users. Our tools make it possible to interact with brands. These tools include services such as product information and advice, extension of an entertaining campaign, or the creation and sharing of user-generated content.
We connect the offline point of sale with the digital world and turn consumers into users. Our tools make it possible to interact with brands. These tools include services such as product information and advice, extension of an entertaining campaign, or the creation and sharing of user-generated content.
Usecases
Touch Wall / Display
Large displays that can turn entire walls into touchscreens when linked together provide an interactive and lasting brand or product experience. We develop solutions that reach out to consumers at each touchpoint along their journey and are customized to specific target groups and uses. Attention-grabbing product portrayals, interactive presentations of new features, or real-time feeds of social media brand channels. Users interact by touch or gestures, and can load or share all of the wall's contents using their smartphones or enrich it through user-generated content.
Product table
A digital table invites exploration of product features and is an ideal addition to the physical product. This connected application allows the display of real-time data from ERP, CMS, or e-commerce. Saved information such as product inventories, product options, or infotainment content can be retrieved and visualized as part of the interaction with the user.
Kiosk & terminal
The kiosk systems that we develop promote in-store sales. Using interfaces with ERP, CMS, or e-commerce, the entire online and offline range of products is depicted in the familiar brand CI – a useful service tool for personnel and end users. The user can complete the payment process in the online store using a mobile connection. Product delivery is enabled through click & connect.
Interactive storefront
The interactive storefront applications that we develop allow passers-by to interact with the contents of storefront displays using their smartphones. Direct mobile sales can be achieved through a direct connection with the online store, regardless of the physical store's hours of operation. The contents shown can be easily and flexibly adapted to events such as seasonal campaigns.
Virtual & augmented reality
With virtual and augmented realities, we provide end customers with an innovative and immersive experience – whether through a product configurator, game experience, edutainment, infotainment, or entertainment application. Extensive product lines can also be presented in a physically limited space. In the place of a logistical warehouse there is an impactful digital brand experience.
Benefits
Unique brand experience
Interactive installations make possible a brand experience that is specially targeted at the users or goals of the brand. Effective product presentations increase customer engagement and ensure long-term retention of the consumer. Interactive entertainment and infotainment applications in retail stores also cause customers to stay longer.
Promote the decision to buy
Customers can make quicker and more specific buying decisions since interactive applications improve the quality of the advice given and provide transparency. Evaluation of the applications through analytics also offer valuable information and insights about your products and customers, in turn allowing even more focused targeting.
Omnichannel applications
We connect digital installations with the existing infrastructure, making possible unified omnichannel strategies and solutions, whether they involve e-commerce, ERP, CMS, or social platforms. The user journey becomes a seamless cycle in which all touchpoints are considered and linked together.
Integrated consumer journey
The installation of digital applications means that there is no more difference between online and offline customers. Complementary offers, a unified approach to customer contact, customer advice, and transparent information lead to customer satisfaction and prevent sources of irritation.
Inspiring services
Stores are increasingly less defined by a well-stocked warehouse but rather by the advice, inspiration, and surprises that they provide customers. The retail installations that we design and develop are well suited to act as interfaces with new forms of interaction and dialogue with the brand.
Key Features
Features
Here you will find the features and options that support our digital retail applications. There are numerous possibilities for combination. We design each one specifically for the respective use case or business goal and recommend an ideal setup.
Mobile hotspot
Wi-Fi hotspots for enabling access via smartphone or other devices to both the Internet and to applications.
Object recognition
Product or object recognition for interactive tables, kiosks, display systems, and other uses.
Display walls
Multidisplays as well as XXL display projections. We work closely with hardware partners.
Gesture control
Interaction with surfaces that have no direct connection as well as interaction on large surfaces.
Mobile Connect
Control of the application via smartphone or tablet for user data entry or content sharing.
Analytics
Direct evaluation of use via analytics in order to optimize and customize the application for the target group.
Mobile landing page
A website that is optimized for mobile devices in order to access more in-depth information or additional services.
Virtual Reality
Virtual reality experiences that simulate 3D worlds, spaces, or scenarios.
Kiosk systems
Kiosk systems that are directly linked to existing e-commerce and ERP systems.
Cross-device applications
Development of applications that are optimized for various display and device scenarios.
Realtime Content
Connection to APIs and interfaces for showing real-time content such as weather, time, location, game results, social platforms, CMS, and ERP.
RFID recognition
Object or product recognition via RFID for interactive tables or kiosk systems.
Kinekt technology
Body tracking via Kinekt cameras to enable innovative forms of interaction without additional hardware or equipment.
eCommerce
Connection to the existing e-commerce system in order to display product information.
Merchandise management
Connection to existing merchandise management systems in order to display merchandise information and inventories.
Contact
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