We developed a new digital appearance for the business consultancy dgroup - including content strategy and shooting. Dgroup advises german as well as international enterprises on digital transformation, focussing on eCommerce and change processes. Our clear responsive site with strong content reflects the company’s internationality, agility and expertise.
An all in all concept
Conception, shooting, design and development all evolved simultaneously. Initially, we set up a content strategy to follow it consequently in all disciplines and the site’s english version.
Refining dgroup’s corporate identity digitally
We optimized the classic design for the enterprises presentation online. The corporate colors serve for better differentiation of several services and add clarity and transparency to the site. To complete the look & feel we set easing animations with passion for detail. Its language derives from the company’s logo.
The website’s target group is mostly looking for information on their mobile. To satisfy them, the relaunch had to ensure a comfortable information brokering of that broad content, especially for smartphones. Services, blog posts, job offerings and points of contact had to be presented in an easily accessible way.
Especially in a consulting driven business, the corporations expertise and know-how should be conveyed the most authentic way. To ensure this, we completely abstained from stock photos. Instead, a shooting staged the service areas with true employees and we could also produced a broad range of image communication. The whole process of screening, choice of photographer, art direction as well as postproduction was in our hands.