Together with the cult label solebox, we have developed an app that brings the brand experience to the smartphones of the sneaker community. In-app raffles, a seamless integration of the webshop and an easy access to blog articles form the foundation of the solebox app. As a premium retailer for sneakers and streetwear, solebox distinguishes itself from other retailers by offering exclusive product lines and innovative store concepts.
App Concept for Users
To provide a fair chance to genuine and loyal customers, our most important task was to create a robust security concept in conjunction with an efficient and scalable technical infrastructure. Together with solebox, we developed a user-centric app concept.
From the App to the Stores
Our main focus was designing a seamless raffle journey that transparently guides users through the raffle participation process. Starting with the intuitive input of shoe size and selecting the pickup location to a smooth online checkout without annoying queues. The personalized win-pass rounds it off, making the store pickup an exclusive experience. Store employees, on the other hand, benefit from significantly reduced administrative and organizational efforts.
The app was developed using React Native for Android and iOS, allowing us to serve both platforms with one single codebase. All data requests related to the shop are sent directly to the OCAPI (REST API for Salesforce). All other requests, such as those related to raffles, are sent to our custom-built backend solution. To enable a real-time experience, the application is connected to the backend via web sockets, allowing timely updates of a raffle to be transmitted directly to users.
For the solebox app, we developed a scalable atomic design system from the ground up. By defining components, interaction patterns, and usability principles, it contributes to a consistent user experience and seamless navigation within the solebox app. On the other hand, it facilitates smooth collaboration between designers and developers. Our own developed tool allows us to integrate icons, assets, typography, colors and much more directly from the design system into React Native, simplifying our design management.
A large community, strong engagement ... and more to come!
Since the launch, the solebox app has attracted over 200,000 users, with an average interaction duration of 9 minutes. Outstanding ratings of 4.8 and 4.9 stars in the app stores attest to the quality and user-friendliness. Additional features are in the works. Stay tuned!