Virtual Reality Car Configurator
A new generation of In-Store configuration allows making products explorable in a new dimension. To show off how well a configurator can be ported to spatial computing, we created an intuitive car configurator experience in Virtual Reality for Mazda.
Popup Virtual Reality Experience
Due to the modular nature, the virtual reality experience can be installed indoors at dealers but also as pop-up store locations on temporary events and trade-shows. The virtual reality configurator supports the car dealers function as a consultant and achieves a long-lasting memory of the experience. Integrating existing ERP systems, handling lead management etc. are options which can extend the experience.
An easy to use interface allows performing different modifications of the car and the environment. This version allows viewing different models, colors, wheels and switch between day and light mode.
New way to configure cars and interact with them
Its flexible application possibilities and instinctive usability makes the VR configurator a tool that enables the user to experience the product in individually adapted and real-life situations.