Xiaomi

Metaverse Showroom Experience

Xiaomi, one of the largest smartphone brands in the world, introduced their new Redmi Note 11 series at the german market and asked us to create a brand new metaverse platform for the launch event. A branded virtual showroom tailored to the GenZ target group. To experience the products up close in 3D, get together and share the first ever impression of the new Redmi phones and smart home products.

The goal

Raise momentum on the launch of the Redmi Note 11 series in the post-millennial target group by offering them a shared experience in a cool and relevant space. Create a vibrant virtual stage for the new phones and premiere a product launch in the very own Xiaomi metaverse.

Stand out appearance

Xiaomi wanted to offer their prospective customers a space to come together, experience products in full detail but yet in a playful way – and create a nice vibe around them. In order to achieve this we developed the Xiaomi Virtual Showroom, a metaverse of its own. We focused on a direct and simple user flow: without any registration process visitors are able to jump right into the space (of course after spending some time to create their customized avatar look as sharp as ever).

Stand out appearance

The stage for the big performance

And here’s where it all begins: Starting at the stairs you look into the open urban space that extends over three levels. Inside you'll find the four new smartphones and at the top the Smart Air Purifier 4 which keeps the room fresh. For a nice view you can go to the rooftop terrace and have a dance party while listening to music from the new Redmi Buds 3 Lite. To make the experience feel as immersive and fluid as possible while still providing access for everyone, we optimized the 3D environment and textures for low-end mobile devices.

Anywhere, anytime!

Accessible to everyone, at any time. A matching stage in Xiaomi branding that underlines the technology and innovation of the products and makes them tangible.

The launch day in numbers

The big day: On 17.02.2022 at 13 o'clock it started, already 688 anticipators waited on the countdown page until they could enter.

Xiaomi

Metaverse Showroom Experience