Motion-Based Kinect Installation
Together with Kolle Rebbe, we developed a temporary interactive fitness installation for Lufthansa's Flyrobic campaign. On two displays at Munich Airport, life-sized football stars challenged travelers to get fit for their flight through an exciting variety of exercises – completely refereed by motion-sensing technology.
Flyrobic
With Flyrobic, Lufthansa wants to bring some movement into everyday travel. After introducing in-flight exercise videos for passengers, the airline wanted to make sure flyers also loosen up their muscles before boarding.
Active Activation
What better way to engage people around a fitness-focused campaign than actually having them break a little sweat? Enabled by Microsoft Kinect technology, we built an interactive bridge between the campaign and travelers through physical activity – elevating sports to entertainment.
Personal Training
By registering people's presence, motions and gestures, the installation lets participants directly orchestrate a dynamic sequence of over 50 video clips and nearly a hundred call-to-actions. From the moment one of the players waves passengers nearer, all the way through to the Flyrobic exercises and the selfie – each participant gets a personal training experience with their favorite stars.
Observe and Repeat
Rotate your shoulders, move your hips or loosen your legs. In random teams of two, five players challenge passers-by to join them as they demonstrate various exercises on large video screens. Through the eyes of a motion-sensing camera, the players evaluate participants' moves and give feedback on their performance. Thumbs up, and they are in for a little reward.
Sporty User Experience
To single out the actual participants among the hundred-so people passing by the installation every minute, the players instruct those that want to get fit to stand on a specific spot in front of the display and raise their hand. After a short demonstration of the exercise, the challenge kicks off: Knee-raises, hip rotations or shadow-boxing – each player has his own activity in store.
Guided by an avatar that mirrors the participant's moves in real-time, immediate feedback is communicated to the user. However, the players also comment on their performance – whether positive or negative.
Technical Development
Microsoft Visual Gesture Builder was used to teach the application what the different exercises should look like. As it observed various human trainers performing each exercise, it established unique and robust movement patterns for each activity. Each participant's actions are tested against these patterns – defining how the user performs and how the system should respond.
Healthy Result
Each day since launch, the virtual team of players has actively engaged more passengers than would fit an Airbus A320. That's more than 5000 people per month that we got fit for their flight.
