AR Face Mask for Instagram und Facebook
An international campaign for Doctors Without Borders. Using AR filters on Facebook and Instagram, we were able to raise awareness, spark a social conversation, and even shape opinions.
From top of mind to in your face
A campaign designed not just to raise awareness, but change opinions. For this global campaign, #NoPatentsInAPandemic, we created an AR Face filter for Spark AR (Facebook/ Instagram). One that moved this hot topic from “top of mind”, to “in your face” – placing the message on a medical mask.
Changing opinions by raising awareness
By publishing the AR filter on social media channels, we could spark a social debate. As users shared their filter with their friends and the world, the message spread like wildfire. Some well-known German personalities also took part.