Insurance for a digital life.
With BreachBunny, we reimagined how insurance can look and feel in a digital-first world. Together with the startup, we built an experience that speaks to a generation living both offline and online—where avatars, identities, and gear are just as real as what’s in your closet.
Insurance for the next generation.
How do you sell insurance to streamers, gamers, and influencers—people who are native to digital environments and allergic to traditional sales talk? BreachBunny’s vision: become the insurance broker for a generation that needs digital protection just as much as physical coverage.
Brand meets behavior.
We translated BreachBunny’s progressive brand identity into a narrative experience. Everything revolves around BreachBunny—the 3D mascot that guides users through the site and embodies the company’s digital DNA.
Designed for resonance.
Pop aesthetics, gaming cues, meme culture, and a responsive setup turn the experience into something familiar and fun for digital natives. The branding, designed by Adouken, is reflected throughout the visual and interaction design.
A mascot with a mission.
BreachBunny is more than a logo. As a 3D character rendered in WebGL, it walks, talks, and reacts. Users follow the bunny through dynamic scenes where the brand story and product benefits come to life—visually, playfully, emotionally.
Tailored product worlds.
The site offers three hero products—Virtual Cover, Creator Cover, and Hardware Cover—each with their own distinct visual identity and scene setup. More traditional insurances are also featured and treated with the same love for detail.
Visuals that connect.
Flat colors define product categories. Gradients inject digital energy. The entire look feels “cyber”, slightly surreal, and tuned to how the digital generation navigates life—between real and virtual, serious and playful.
Smart conversion architecture.
While core storytelling and product discovery happen within the BreachBunny world, purchasing and account management are handled via Allianz. Product comparisons and dynamic entry points support decision-making before handover.
Digital CX meets digital culture.
With BreachBunny, we created an insurance experience that lives where the target group does—in memes, in games, in streams, in cyberspace. It’s fun, emotional, helpful—and ready to evolve.
The project was developed over approximately six months, in sync with brand and product development. The website launched in German and will be expanded. An AI extension for the mascot is already planned, turning it into a true digital assistant for customers.
