Trade fair & event experiences and applications

We design digital installations that transform brands, products and messages into experiences – interactive, immersive and technologically leading. With tailor-made solutions combining augmented reality, virtual reality, gamification, sensor-based interfaces and AI, we create effective touchpoints at trade fairs, roadshows and events. Whether it's an educational game station, an immersive product presentation or a hybrid showcase – our experiences activate target groups, promote interaction and leave a lasting impression.

We design digital installations that transform brands, products and messages into experiences – interactive, immersive and technologically leading. With tailor-made solutions combining augmented reality, virtual reality, gamification, sensor-based interfaces and AI, we create effective touchpoints at trade fairs, roadshows and events. Whether it's an educational game station, an immersive product presentation or a hybrid showcase – our experiences activate target groups, promote interaction and leave a lasting impression.

Usecases

Interactive product presentations & touchpoints

Make products understandable and visually tangible – digitally and interactively. Whether complex technology or everyday products: interactive applications, 3D visualisations or multi-touch installations make product communication at trade fairs intuitive, clear and impressive. (Cases: Bosch Cookit, Mazda Roadshow, Tesa Engineering Tool, SAP AR Showcase, BD Rowa Visualizer)

Gamification & Branded Game Experiences

Games that activate – emotional involvement through digital gaming stations. From movement games to screen-based challenges, interactive gaming concepts promote brand loyalty, attention and retention time – ideal for target group activation and education. (Cases: Ferrero Joy of Moving, Rossmann Recycling, Telekom 5G Game, Pringles Game, Royal Caribbean Gaming Zone, IFA Games)

Phygital installations & sensor-based experiences

Make digital content physically tangible – with movement, touch and sound. Phygital experiences combine digital content with real space and sensory interaction. Whether sound booths, motion capture or pressure sensors – the body becomes the interface. (Cases: Snipes Soundbooth, Discovery Dock, Royal Caribbean, Flying Steps, Telekom Touchpoints, P&G Infowall)

Augmented reality and virtual reality for trade fairs and events

AR & VR experiences that immerse audiences in products, processes or brand worlds. VR & AR allow complex content to be presented in an immersive way – whether as an app, headset experience or WebAR. Ideal for trade fairs, showrooms or hybrid events. (Cases: SAP AR Showcase, BD Rowa XR, NIVEA VR, AR Automotive, IFA AR Avatar Configurator)

AI-based consulting & smart interfaces

Conversational interfaces and intelligent services at the trade fair stand. AI-supported applications – such as touchscreen interfaces, chatbots or personalised product recommendations – offer visitors guidance, dialogue and targeted content. (Cases: ERGO consulting, concierge use case, Telekom chatbot & avatar, AI product assist demo)

Hybrid trade fair formats & digital extension

From the exhibition stand to a digital experience – before, during and after the event. Digital installations are not limited to a specific time and place: WebAR, companion apps and digital microsites extend events in a targeted and data-driven manner. (Cases: SAP Hybrid Showcase, WWF WebAR, Costa Coffee WebAR, Telekom IFA Touchpoints)

Data capture, lead generation & analysis logic

From interaction to conversion – with smart tracking and KPIs. All digital experiences can be linked to data protection-compliant analysis mechanisms: capture leads, understand usage, measure impact. (Cases: Gatorade RFID, Discovery Dock, Pringles WebAR, SAP Metrics, AI Touchpoints)

Related Cases

    Discovery Dock – An interactive museum

    As lead agency for Dumont Media Group, we developed a completely new type of immersive, permanent exhibition at the Port of Hamburg. It takes visitors from all over the world to those areas of the port they wouldn’t normally have access to.

    Find out more

    Scheidt & Bachmann - Interactive Trade Show Experience in Mixed Reality

    By leveraging mixed reality technology, we have developed an immersive product experience that vividly showcases the functionality and processes of S&B products to customers.

    Find out more

    Telekom - Interactive Games at IFA

    For Deutsche Telekom, we developed two interactive games to highlight two of their products during the international consumer electronics fair (IFA 2018), which took place in Berlin and for MWC 2019 in Barcelona.

    Find out more

    P&G News Wall

    With the Demodern news wall, employees and visitors will now be informed about current company news in the entrance area of P&G in Euskirchen.

    Find out more

    AR AIRHOCKEY Table

    Take a look at this wonderful AR airhockey table! This was a project from last year, which was unfortunately shut down by the Covid-19 crisis. But we were so stocked and thrilled about the idea that we had to finish the setup to showcase it for you.

    Find out more

    smart - Premium Automotive Retail Experience

    We created and developed smart retail installations in premium city showrooms, at pop-up stores, at road shows and events all over the world. They enable customers to gain insights on product features among e-mobility and all key configuration options.

    Find out more

    GATORADE - Digital Brand Experience

    Another successful year of shows with our partner Mirror Show Management for Gatorade. This year’s focus was all about adding enhancements to the customer experience, through a few large scale interactive additions, to smaller UI and UX updates.

    Find out more

    NXP - Embedded World

    For Internet of Things pioneer NXP, we created the 'Machine of Things': a game experience that puts NXP's latest NFC product in the spotlight. Visitors of trade fairs, conferences and events can experience the product in a playful way, and learn about the exciting industries and ways in which this NFC chip is being used.

    Find out more

Contact

Want to find out more?

Oops, something went wrong! Please contact us by mail at hi@demodern.de.
Please check your inputs.
Thanks for your message! We will get back to you.

Our Services

More Services

Games & Gamification Marketing

Across different platforms and industries, gamification marketing and gamified experiences open up brands to completely new opportunities in a playful way.

Find out more
Augmented reality experiences

Whether furnishing, product design, automotive, gaming or trade fairs - we design and develop tailor-made AR mobile apps and coming WebAR solutions for your sector.

Find out more
eLearning & Virtual Training

Our e-learning solutions combine immersive technologies, adaptive AI, and gamification to create flexible, interactive experiences that boost knowledge retention, engagement, and productivity.

Find out more
Immersive Marketing

Transform your marketing strategy with our Immersive Marketing Services and Tools. Elevate engagement, boost conversions, and leave a lasting impression with our cutting-edge immersive marketing solutions

Find out more
Digital Commerce

Retail is evolving, driven by technology that reshapes shopping. While the landscape shifts, innovation remains key. Immersive commerce blends the digital and physical worlds, creating unique experiences, building communities and fostering loyalty.

Find out more
Virtual Reality

We develop immersive experiences for fairs, events, showrooms and mobile use cases with Virtual Reality technology.

Find out more
Artificial Intelligence

With a lot of love for design, we develop online experiences for websites, mobile, and on-site installations that allow captivating interactivity through the use of the latest web technologies such as WebGL and various frameworks.

Find out more
Digital Retail Applications

Our digital retail tools not only delight shoppers – they innovate and optimize the stores' internal processes.

Find out more
Strategy & Innovation Consultancy

Comprehensive Digital Consulting for Your Success. We optimize your digital touchpoints, identify potential, and develop solutions that deliver measurable impact—strategic, innovative, and competitive.

Find out more
Metaverse & Web3 Experiences

For us, a metaverse experience is a virtual or digital place or space in which users come together in persistent 3D environments or worlds and the collaboration or sharing of the social experience leads to a value-adding result (emergence).

Find out more