数字装置
我们为展会和活动打造数字体验装置，从可触控的显示墙到手势操控应用程序。
我们为展会和活动打造数字体验装置，从可触控的显示墙到手势操控应用程序。
用例
Event installations
Our digital installations make it possible to become immersed in brands or product lines, from interactive tables to display walls, Kinekt applications and virtual reality applications. We develop solutions customized to specific target groups and uses, taking into consideration the complete user journey and all touchpoints.
Retail store installations
We develop applications that are specially designed and customized for retail stores, providing a lasting brand and product experience. These include infowalls with real-time data, interactive tables with product recognition, and kiosk systems that connect products and information with shopping functions and services.
Corporate installations
For companies, we develop installations for a wide range of use cases, from infowalls and display walls to monitoring and wayfinding applications. Key company indicators, information, processes, and production workflows can be compiled and visualized in real-time. This information is useful in many ways: Visitors are greeted in a way that leaves an impression, products needing explanation can be visualized interactively, and employees can be transparently notified regarding current events or processes.
Virtual reality installations
Virtual reality experiences provide customers with a particularly innovative and immersive experience. We develop virtual reality applications that are tailored to your brand for use at trade shows, in showrooms, in pop up and retail stores or for use as a company-internal tool. These include product configurators, game experiences, edutainment, infotainment, and branded entertainment.
AI-basierte Beratung & smarte Interfaces
Conversational Interfaces und intelligente Services am Messestand. AI-gestützte Anwendungen – etwa als Touchscreen-Interface, Chatbot oder personalisierte Produktempfehlung – bieten Besuchern Orientierung, Dialog und gezielte Inhalte. (Cases: ERGO Beratung, Concierge Usecase, Telekom Chatbot & Avatar, AI Product Assist Demo)
Hybride Messeformate & digitale Verlängerung
Vom Messestand zum digitalen Erlebnis – vor, während und nach dem Event. Digitale Installationen sind nicht auf Ort und Zeit beschränkt: WebAR, Companion Apps oder digitale Microsites verlängern Events gezielt und datenbasiert. (Cases: SAP Hybrid Showcase, WWF WebAR, Costa Coffee WebAR, Telekom IFA Touchpoints)
Data Capture, Leadgenerierung & Analyse-Logik
Von der Interaktion zur Conversion – mit smartem Tracking & KPIs. Alle digitalen Experiences lassen sich mit datenschutzkonformen Analyse-Mechaniken koppeln: Leads erfassen, Nutzung verstehen, Wirkung messen. (Cases: Gatorade RFID, Discovery Dock, Pringles WebAR, SAP Metrics, AI Touchpoints)
优点
Unique brand experience
Interactive installations make possible a brand experience that is specially directed at the user or the brand objectives. Trade shows, retail spaces, or company divisions can be impressively depicted, driving lasting customer engagement. Interactive entertainment and infotainment applications in retail stores also significantly increase the duration of stay of customers.
Promote the decision to buy
Customers can more quickly and deliberately make buying decisions, since the interactive applications increase the quality of information and advice provided as well as the transparency. Customers can more quickly and deliberately inform themselves about products and make buying decisions. In addition, evaluation of the applications through analytics provides valuable information and insights about products and customers, and also makes possible focused targeting and upselling.
Innovative services & tools
We develop innovative services and tools that provide users with new forms of interaction and dialogue with brands and products. These include applications that make gesture-based interaction possible, virtual reality applications used to experience immersive worlds, interactive product configurators, chat and service bot systems, and applications for recognition of objects in the room.
Omnichannel applications
We connect digital installations with existing networking infrastructure and implement unified omnichannel strategies and solutions, regardless of whether e-commerce, ERP, CMS, or social platforms. The user journey becomes a seamless cycle in which all touchpoints are considered and connected.
主要特色
Features
Here you will find the features and options that support our digital installations. There are numerous possibilities for combination. We design each application specifically for the respective use case or business goal and recommend an ideal setup.
Mobile Connect
Wi-Fi hotspot for enabling access to the Internet and to the applications via smartphone.
Object recognition
Product or object recognition for interactive tables, terminals, kiosks, or other display systems.
Display walls
Multi-displays and XXL display projections for digital signage.
Gesture-based control
Interaction with surfaces that have no direct access, as well as interactions on large surfaces.
Analytics
Control of the application via smartphone or tablet for entry of user information or sharing of content.
Mobile landing page
A website that is optimized for use on mobile devices and that provides deeper information or additional services.
Virtual reality
Virtual reality experiences that simulate immersive 3D worlds, spaces, or scenarios.
Kiosk systems
Kiosk systems that are directly linked to existing e-commerce and ERP systems.
Cross Device
Development of applications that are optimized for various display and device scenarios.
Realtime Content
Connection to APIs and interfaces to display real-time content, such as weather, time, location, live tickers, social platforms, CMS, and ERP.
Object or product recognition
Recognition of products and objects for table or kiosk systems for displaying contextual information.
Kinekt technology
Bodytracking using Kinekt cameras to enable innovative forms of interaction without additional hardware or equipment.
Merchandise management & ERP
Connection to local ERP systems for displaying real-time inventories or information.
