Created in-house, Caseture is a humanscale full-HD screen installation. Through its 7 interactions we put on view the potential of taking a gesture-based approach to digital experiences. Caseture - having emotions at the core of its design process - is a high-tech framework opening new horizons towards conceptualising and designing experiences. Deliberately designed, the project delivers a journey based on the sum of three interrelated elements: technology, experience design and product communication.

Intuitively gesture-based

Over the last couple of months we took our off-browser interest one step further and we experimented again with gesture-based interaction. One of our first challenges was to create an experience that doesn’t put the user in an awkward situation while interacting with the screen. We managed to translate the natural behaviour of the user, designing the experiences in the most intuitive and natural manner.

Fascination in a box

A big part of the digital installation’s fascination lies in the non-visible technique. People interact and play, but without a mouse or a keyboard. The applications get immediately a direct response from the users. The computer doesn’t direct the screen anymore, it’s the user’s body that does.

Caseture is designed to be contextualised based on the concept it encompasses and hence is limitless in what it can communicate and to whom. The frame of the experiment revolves around a brand, a product, a service or an independent experience. Moreover, it is flexible and open for one or more users. While some interactions are designed having solely a first person user in mind (Customiser), others allow a collaborative experience for multiple users (Player).

7 Interactions

Donald Norman's ‘Stages of Action' was our starting point. In a nutshell, the theory explains how every human action passes through 7 stages. We conveyed the theory through a human-product story. It begins with (1) surprise, to be pleased by something that grasps the attention of the curious user who discovers the product for the first time. (2) The user, wondering, approaches the product aiming at getting to know it more. (3) Gaining interest, the user steps into the world of the product and learns more about it until the (4) desire state is reached. The user looks forward to make the product their own; they customise it. Eventually the user tries it and consequently (5) admires it. The process continues by (6) pursuing the product and literally reaching it. The process only comes to an end when the user (7) acquires the product and takes the pleasure in experiencing it.

Following the theoretical basis, we created 7 concepts that were derived from our experiments with different actions and emotions. And in order not to make the project only theoretical, we created and designed the applications as concrete as possible.

7 Interactions
Technical Aspects

Caseture is developed on Unity, a development platform for creating games and interactive experiences. We worked with Full HD resolution at 60 FPS to have the high-end visual results we aimed. The project included an integration of 3D objects, animations, timelines and films - accompanied with different learning curves and experience levels. The execution included one 3D camera and is adaptable for multiple ones.

Let's push things forward

Through Caseture we push the boundaries of innovative experiences. By sharing our project, we look forward to any dialogue and feedback. We are already working further on new experiments and upcoming iterations. Everyone is welcome to join the discussion and take part.