3D Shelf Configurator
For IKEA, we developed an online configurator that allows products of the popular KALLAX series to be combined and purchased online, stationary and mobile. The variety of KALLAX with more than 30 shelf and 40 inserts variants invites customers to visually craft their very own solution.
Entertaining Web Configuration
The modular KALLAX system offers a great variety of combinations through the wide selection of different colors, materials, sizes and inserts. However, customers were missing a web tool that serves their imagination for individual combinations. For this purpose, we designed a WebGL product configurator that focusses on visual brilliance and an excellent joy of use.
Realism and 3D - as simple as possible
Home Furnishing is about inspirational shopping. A modern configurator has to present materials and textures as realistic as possible in terms of simple user interaction and high performance on all devices. The KALLAX configurator enables moving, rotating and combining elements on a canvas without any grid - the complexity of our technology facilitates simplicity of user interaction.
A Discovery Tour through the KALLAX Range
Planners have traditionally been an integral part of the consumer journey in any IKEA store, as well as online. The configuration journey starts with an entry, which invites to discover the variety of the KALLAX range. Via shuffle function, changing presets are presented and can be adopted as an initial configuration starter.
Complex Technology ensures easy Planning
Modern configurators aim to be entertaining and beneficial at the same time. Through inspiration, customization and conversion the user crosses the sales funnel as a whole. Therefore, saving, sharing and purchasing the product configuration are central KPIs. Our technological concept was crafted accordingly: A framework based on React ensures a clear database design and the look and feel of an autonomous application - however deeply embedded into the IKEA eCommerce-platform. WebGL provides a free, flawless interaction and visual excellence of the product presentation in terms of lighting, shading and textures.
Complex Technology ensures easy Planning
Modern configurators aim to be entertaining and beneficial at the same time. Through inspiration, customization and conversion the user crosses the sales funnel as a whole. Therefore, saving, sharing and purchasing the product configuration are central KPIs. Our technological concept was crafted accordingly: A framework based on React ensures a clear database design and the look and feel of an autonomous application - however deeply embedded into the IKEA eCommerce-platform. WebGL provides a free, flawless interaction and visual excellence of the product presentation in terms of lighting, shading and textures.
State-of-the-art User Experience
Well-established functionalities and simple combination of shelves and inserts is focal throughout the whole user experience. Playful arrangements and relocations are accompanied by realistic snapping of products on the canvas. Therefore features such as a product filter, measuring and a clear navigation are integrated. The various specifics of products - casters, multipacks or suspensions - are integrated via intelligent tool tips. The individual code for sharing and saving of a configuration and the checkout are offering one-click connection.
Modern eCommerce & Multichannel-Logic
The user experience shows how a multichannel eCommerce experience can work seamlessly and compelling. Customers are able to use any functionality on desktops or smartphones in dedicated quality and without any barriers. A code saving option ensures simple changes of devices during the planning process. For sales and product management teams, the backend provides automated workflows as far as possible: product information and current prizes are steadily parsed and any product can be deposited with an individual runtime, if necessary. Uploading new 3D-data and updating campaign presets is done at a minute’s notice.
A Product as joyful as the Brand
Within the IKEA assortment, KALLAX shelves are a long runner. Since collections are constantly refreshed, they can be customized over and over again. This series never grows old and is permanently offering individual solutions - that should account for our configurator as well. Playful, contemporary and easy to use it represents IKEAs brand core as a digital tool. It is inviting every user into a world of inspiration.
