RED DOT AWARD FOR NIKE RETAIL EXPERIENCE
The corks are popping this week! In Cologne and Hamburg, we’ve celebrated our Red DOT AWARD: COMMUNICATION DESIGN 2016 for high design quality. We owe this award to the Boot Room Application of our Digital Retail Experience for Nike. The application facilitates employees and enables customers on their continued journey. Nike products are comparable with real-time availability for size and color, detected by the ERP system. This installation is comprised of product videos, league statistics and comparable shoe data. Product detection is informed through RFiD technology pared, with 3D-cameras, supporting user interaction and positioning.
We’re looking forward to November 4, to celebrate with all involved on the official award show at the Red Dot Gala in Berlin. The project will be showed at the International Yearbook Communication Design, at the Red Dot Design Museum Essen, on the Red Dot on Tour and as online presentation. We want to thank our client Nike and the whole Team and looking forward to new, exiting projects in the future.