The Apple Vision Pro is really unlike any other consumer tech we've experienced, with many exciting pros and some unseen cons. In this article, we want to articulate that experience within the context of how this could impact services and products for businesses and agencies.

Currently, no one can escape the product release of the new tech gadget from Apple. The announcement of the device had already made waves last year and has been officially available for purchase since February 2nd (at least in America). And as if someone pressed a button, a wave of YouTube videos, memes, tech reviews, opinions, and social media posts are now flooding the public, often revealing a skeptical and sometimes mocking view of the new smart glasses.

Throughout history, our relationship with technology has evolved. From primitive tools to today's artificial intelligence, each innovation has shaped our journey. The pandemic has accelerated the digital transformation, which is merging into the virtual transformation. XR or smartglasses can combine physical and digital experiences and, therefore, have the potential to replace the smartphone in a more virtualized world.

Our created design system is the core pattern library of the SNIPES App. It contains everything from Atoms to Templates in order to build a coherent appearance, but also enfosters team communication through a language that everyone understands. With a priceless value our design system empowers efficiency from the start till end.

3D product placement in virtual space revolutionizes the user journey for customers and retailers.

The evolution of web technology is exciting and has been driven by the desire for more engaging and complex experiences—from simple HTML content in 2-D to more advanced WebGL experiences in 3-D. However, achieving the necessary performance and quality on mobile devices has proven challenging, making it difficult to deliver truly rich and immersive 3-D web experiences.

Migros, the largest Swiss retailer, is launching its first digital promotion that connects customers with its physical stores

„ERGO VR Experience“ ermöglicht erstmals ein immersives Erleben von Versicherungsprodukten in Form einer Live-Beratung in Virtual Reality.

PwC is driving innovative business and New Work approaches for working in the virtual space / Trusted B2B solution for virtual collaboration with sensitive data / Development in collaboration with the digital agency Demodern

The disruptive AI technology forced everybody in this profession to feel enabled or threatened by the new workflows that opened up. For us, it was clear that we wanted to fuse the technology with our roots in creating interactive installations. The possibility of giving users something at hand to form and create their own imagination instantly is vastly inspiring to us. We aimed to define a collaborative workflow between the user and AI, which is guided but still gives enough creative freedom.